Building Brand Positioning at Globalblue

Last modified: December 16, 2021
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Project Title: Building Brand Positioning at Globalblue
Author: Miss Sija Tripathee
Advisor: Asst. Prof. Dr. Khomson Tunsakul
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Tripathee, Sija. (2020). Building brand positioning at Globalblue. (Cooperative Education). Bangkok: Siam University.


Abstract

This cooperative report entitled “Building Brand Positioning at Globalblue” incorporates details on the content management, employee engagement, and brand positioning at Globalblue. Globalblue is a sales consulting agency that helps accelerate the revenue generation of bold and disruptive products. Its head office is in Gurgaon, India however, it highly outsources its workers from other countries like Nepal and Thailand. The major objectives of this report are: (1) to learn and develop my content writing skills by understanding how the company wants to position itself (2) to understand the importance of brand positioning for a company in an industry where there is a huge consumer behavior change. Throughout this internship period, I gathered deep knowledge about the adoption and development of the SaaS industry in India as well as other countries. My major responsibilities included assisting in the content management department, learning about the company’s brand positioning, and also contributing towards the employee engagement plan of the company. Upon the completion of this internship, it was evident that the company was able to have a strong position in the market through its branding. The company also seems to have a great potential of expanding its workforce to more and more strategic locations besides Nepal, India, and Sri Lanka. With the up and coming adoption of SaaS companies, the company has a strong future with its brand positioning.


Building Brand Positioning at Globalblue

Faculty of Business Administration, Siam University, Bangkok, Thailand

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