Analysis of the Performance Marketing System for of Favoured UK

Last modified: December 17, 2021
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Project Title: Analysis of the Performance Marketing System for of Favoured UK
Author: Mr. Tenzing Nuru Sherpa
Advisor: Dr. Tenzin Rabgyal
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Sherpa, Tenzing Nuru. (2020). Analysis of the performance marketing system for of favoured UK. (Cooperative Education). Bangkok: Siam University.


Abstract

This Cooperative report entitled “Analysis of the Performance Marketing System of Favoured UK” provides a deeper insight into the overall Marketing system, specifically the Performance Marketing system followed by Favoured UK (FV) to work with its clients. FV is an awardwinning privately-held digital marketing agency founded in 2017. It specializes in datadriven multi-channel approaches that deliver sustainable results. Its head office is in London and also operates through Leeds.

The main objectives of this report are: (1) to understand the influence of the performance marketing department in the overall consumer buying process (2) to get a comprehensive insight into how the department works with its clients. During these 16 weeks of working as an intern in the performance marketing department, the Intern gained excellent knowledge and insight on the overall process that the company follows in order to deliver the clients the results they are promised.

The Intern’s primary role was to assist the performance marketing department with the research of different trends that were happening in the market, help set up the marketing calendar for a specific client, prepare first impression reports for the clients who were looking to launch their apps/websites and also help build different marketing strategies for specific clients.

The company has an obvious and precise way of working with its clients as they are very technical and observant regarding what their clients want and the client’s goals. This report recommends that the company should focus on client management by engaging the clients so that we know what the clients want. Also, it is a great way to keep them updated about the strategies or work that is being adapted by Favored for its specific clients.


Analysis of the Performance Marketing System for of Favoured UK

Faculty of Business Administration, Siam University, Bangkok, Thailand

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