Business Development in a Nepali Startup: Inside Nochini

Last modified: December 3, 2021
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Project Title: Business Development in a Nepali Startup: Inside Nochini
Author: Ms. Ashwini Thapa Magar
Advisor: Dr. Duminda Jayaranjan
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Banking
Faculty: Business Administration
Semester / Academic year: 2/2020


Magar, Ashwini Thapa. (2020). Business development in a Nepali startup: Inside Nochini. (Cooperative Education). Bangkok: Siam University.


The cooperative report entitled ‘Business Development in a Nepali Startup: Inside Nochini’ aims to examine the working culture and the operational activities inside the company. The objective of the study includes: to understand the process of how a brand tries to sustain in the market after it has created a name for itself in the market, the process of a startup’s journey of creating a new product from scratch to final launch in collaboration with another company and put theoretical knowledge into practice. At Nochini Pvt. Ltd, the student was assigned to work as the Business Development Officer for a span of 4 months. The main responsibilities of the student were to conduct concrete research on potential new products to be produced in the market, study on the market and the ongoing trends, communicate with stakeholders such as suppliers and online and physical retail stores for orders and placement of products. The problems encountered during the internship were time constraint for the deadline of a project and imbalance of workload. The student was able to experience working in a dynamic environment, developing the professional ability to work in a fast-paced environment which is essential for future profession and career.

Keywords: Startups, Business Development,  Sustainability, New product launch

Business Development in a Nepali Startup: Inside Nochini

Faculty of Business Administration, Siam University, Bangkok, Thailand

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