|Project Title:||Challenges Professional Sports Faced During Covid-19 with no Fans in Attendance
|Author:||Mr. Kevin Paul Noone
|Advisor:||Dr. Tanakorn Limsarun|
|Degree:||Master of Business Administration (International Program)|
|Major:||International Business Management|
National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021
Kevin Paul Noone. (2022). Challenges professional sports faced during Covid-19 with no fans in attendance. (Master’s independent study). Bangkok: Siam University.
This study investigated the financial and socio impact on professional sporting organizations during the unprecedented times of COVID-19, where the entire global sports ecosystem, competition organizers, owners, athletes, broadcasters, sponsors, suppliers, and fans were affected by the shutdown of sports during the pandemic. The research analyzed the pandemic’s severe economic and social impact on significant sports, along with the new normal of business at stadiums without fans in attendance. The study utilized documentary research citing past academic research and documented articles from recognized print and digital media sources. The analysis in the research showed that throughout the pandemic, the ability to plan, adapt, and innovate, major sporting organizations to successfully returned sports to screens without fans in the stadiums. In conclusion, the research aimed to conduct a brief analysis of the overall impact of the Covid-19 pandemic on the world of professional sports.
Keywords: sporting organizations, sports, covid-19.
Challenges Professional Sports Faced During Covid-19 with no Fans in Attendance
Master of Business Administration (International Program), Siam University, Bangkok, Thailand