|Project Title:||Chemicals Sales Management and Business Strategy in Green Supply Chain the Case Study of Shandong Jiangyuan Chemical Co., Ltd
|Author:||Mr. Zhu Xuliang
|Advisor:||Associate Professor Dr. Qiu Chao|
|Degree:||Master of Business Administration|
National and International Academic Conference “Innovation and Management for Sustainability” 9-10 July 2020
Zhu, Xuliang. (2020). Chemicals sales management and business strategy in green supply chain: The case study of Shandong Jiangyuan Chemical Co., Ltd. (Independent study, Master of Business Administration). Bangkok: Siam University.
Under the background of the trend of industrial ecological development and the expansion of green trade barriers after China’s accession to the WTO, how to deal with the new forms of trade barriers and improve the competitiveness of chemical manufacturing enterprises in the international have become an urgent issue in the realities of enterprises. The production of green products is not something that an enterprise can solve. It must implement green design, production and consumption throughout the supply chain network. This study will focus on the main direction of green supply chain management to product marketing and business strategy. Case Shandong Jiangyuan Chemical Co, Ltd is a research object that combines its product, market positioning and segmentation and green supply chain management into a marketing combination strategy and Strategic Analysis. It is expected that the green supply chain model of this research can help alleviate the conflicts and contradictions between corporate profit and natural environment.
Keywords: Chemicals, Green supply chain management, Business strategy.
Chemicals Sales Management and Business Strategy in Green Supply Chain the Case Study of Shandong Jiangyuan Chemical Co., Ltd
Master of Business Administration (International Program), Siam University, Bangkok, Thailand
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