|Project Title:||Chinese gambling superstitious beliefs and lottery gambling intensity: The mediation of counterfactual thought|
|Author:||Ms. Yueling Lin|
|Advisor:||Dr. Vanchai Ariyabuddhiphongs|
|Degree:||Master of Business Administration|
|Major:||International Master of Business Administration|
Yueling, Lin. (2017). Chinese gambling superstitious beliefs and lottery gambling intensity: The mediation of counterfactual thought. (Independent study, Master of Business Administration). Bangkok: Siam University.
People in China spend a lot of time and money on lottery gambling. Lottery gamblers in Chaozhou, China, display Chinese superstitious beliefs about gambling and counterfactual thought. The researcher hypothesised that endorsement of Chinese gambling superstitious beliefs would predict lottery gambling intensity and that counterfactual thought would mediate the relationship between Chinese gambling superstitious beliefs and lottery gambling intensity. One hundred and sixty-six participants completed an internet questionnaire on Chinese gambling superstitious beliefs, counterfactual thought and lottery gambling intensity. Chinese gambling superstitious beliefs were defined as beliefs that two independent events were associated, counterfactual thought was defined as the thought of the alternative reality and lottery gambling intensity was defined in terms of the amount of money and length of time spent on lottery gambling. The results showed that Chinese gambling superstitious beliefs predicted lottery gambling intensity, but counterfactual thought did not mediate this relationship. A competing model was then tested; the results showed that Chinese gambling superstitious beliefs mediated the relationship between counterfactual thought and lottery gambling intensity. Chinese people seemed to be attracted to lottery gambling by the prospect of winning large sums of money and they use superstitious beliefs to attempt to identify winning numbers. Services for lottery addicts could use the results of this study to educate them out of their gambling superstitious beliefs and belief in a counterfactual reality.
Keywords: Chinese gambling superstitious beliefs, counterfactual thought, lottery gambling intensity, mediation effect, psychology of gambling.
Chinese gambling superstitious beliefs and lottery gambling intensity: The mediation of counterfactual thought
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand
- A Study of Factors Relating to Thailand-Cambodia Cross-Border Clothing Trade between Aranyaphrathet and Poipet
- Research on Competitive Strategy of JD Group
- A Study of Foreign Direct Investment (FDI) and Economic Growth in Guangxi
- Role of the State Bank of Pakistan in Pakistan economy and banking
- A study of relationship between service quality and business Major Myanmar students’ satisfaction at three selected private universities in Bangkok, Thailand
- The influence of digital marketing on consumer buying decision of industrial machinery
- A study of the community based tourism for successful implementation in Banteay Chhmar Temple, Cambodia
- The relation factors of the employee turnover intention of Thai Union Group in Mahachai, Samut Sakhon. (TUG)Thailand
- A study of the impact of the demographic characteristic of Chinese tourists consumption behavior in Thailand