|Project Title:||Development of Digital Marketing Strategies to Increase Digital Presence of FEAT’s Clients
|Author:||Mr. Abhinava Thapa|
|Advisor:||Dr. Srisuda Chongsithiphol|
|Degree:||Bachelor of Business Administration (International Program)|
|Semester / Academic year:||2/2021|
Thapal, Abhinava. (2021). Development of digital marketing strategies to increase digital presence of FEAT’s clients. (Cooperative Education). Bangkok: Siam University.
This report is a summary of my 12-weeks internship experience at FEAT International which is a digital marketing agency based in Nepal. The main objectives of the study include: (1) to understand how a marketing agency functions and operates. (2) To understand about digital metrics, techniques and tools used in digital marketing. (3) To formulate strategies to increase digital presence of brands. (4) To understand social media handling and other online platforms. (5) To understand ad reporting and how to make it.
Working as an intern at FEAT in the Operation and Communication department, my main responsibilities were forming marketing campaigns for clients, making attractive presentations, retrieving data for ad & page reports, analyzing ad reports, posts scheduling, queries handling, influencer’s research, undertaking learning and development courses and pitching about Viber Business Messaging to prospects. Detailed information about the company and all the duties and responsibilities assigned during the cooperative education are explained in detail in this study. Likewise, better understanding of the corporate culture in the marketing industry is also acknowledged. Similarly, exposure into the marketing industry for fintech companies, banking companies, liquor companies are mentioned along with managing different online portals to increase brand presence online. Furthermore, problems faced and recommendations to the problems are mentioned in this report. Different experience, skills and knowledge acquired under the competition of this coop study are also described.
Overall, the desired objectives for joining the company as intern has been fulfilled and it has been knowledgeable, memorable and enriching.
Keywords: FEAT International, Corporate Culture, Digital Presence, Social Media Handling, Ad Reporting.
Development of Digital Marketing Strategies to Increase Digital Presence of FEAT’s Clients
Faculty of Business Administration, Siam University, Bangkok, Thailand