Impact of quality on brand recognition of Silvertek

Last modified: December 16, 2021
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Project Title: Impact of quality on brand recognition of Silvertek
Author: Mr. Safal Tulsyan
Advisor: Aj. Khwanchol Kampan
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Safal Tulsyan. (2020). Impact of quality on brand recognition of Silvertek. (Cooperative Education). Bangkok: Siam University.


Abstract

This Cooperative report entitled “Impact of quality on brand recognition of silvertek.” incorporates details on the brand management of brand silvertek and the role the brand plays in it’s parent company’s portfolio. Silvertek is the subsidiary brand launched by SJ Trade impex in 2016.

The major objectives of this report are:
(1)to understand how providing a better quality of products impacts the brand recognition ofsilvertek.
(2)To understand the role that brand Silvertek plays in the company
(3)the operation of the parent company SJ Trade impex. Through the internship period, I attained avery good insight on how the company operates in all levels especially the marketing department. My main responsibility was to assist the marketing department in its everyday tasks.

Upon the completion of the internship I learnt the importance of channels and the challenges that brand development face in developing countries such as Nepal where major part of the commerce takes place in the fairly unorganized sector.


Impact of quality on brand recognition of Silvertek

Faculty of Business Administration, Siam University, Bangkok, Thailand

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