Managing Sales and Marketing Promotions for Pranam International

Citation

Mudit Agrawal. (2021). Managing sales and marketing promotions for Pranam International. (Cooperative Education). Bangkok: Siam University.

Abstract

This cooperative report entitled “Managing Sales and Marketing promotion for Pranam International” is a descriptive of the knowledge acquired during the cooperative education at Pranam international. This report compiles all the valuable lesson and knowledge gained through each task assigned to me. The objectives of this study were to: 1) increase brand awareness among potential customers, 2) to get familiarized with the workings of the corporate world and its challenge, 3) to describe the research required for product development, process of designing, improvising and selecting various packages. My key tasks in Pranam international were business development and handling social media alongside these tasks. I also assisted in managing Facebook on regular basis, dealing with suppliers, documenting research reports, and developing content. Throughout my cooperative education I learnt about business sales method, and gained a strong understanding of how the firm runs at all levels, particularly the massive amount of research is necessary in every organization. I found that there were many obstacles in the way but were able to overcome them by providing valuable suggestions with the knowledge I’ve acquired during my bachelor’s. However, if the company can push brand-building activities, I believe that the company can get saturated in the market in a few years to come.

Keywords:  marketing, social media, sales.

Managing Sales and Marketing Promotions for Pranam International

Faculty of Business Administration, Siam University, Bangkok, Thailand