|Project Title:||Market Positioning and Development Strategy of Lithium Battery Products-Based on BYD Group
|Advisor:||Ass. Professor Ching-Fang Chi|
|Degree:||Master of Business Administration|
|Major:||International Master of Business Administration|
Xueting, Wang. (2017). Market positioning and development strategy of lithium battery products-based on BYD Group. (Master’s independent study). Bangkok: Master in Business Administration, Siam University.
The market orientation and market development strategy of lithium battery products are the core of the development of enterprises. Therefore, through the whole business management process of the enterprise, how to locate their own market and products. If we use more advanced development strategy in the course of fierce market operation, can we realize the rapid development of enterprises, which is related to the management of enterprises and the problems that must be taken into consideration in the initial and product development process of the enterprise. As we all know, human beings have already faced a more serious production situation and economic situation, and the world’s population is constantly increasing and the environmental quality is declining so that human beings are faced with serious sustainable development problems, so it is necessary to develop sustainable industries through the use of sustainable energy. The management and development of the industry, while lithium battery industry, as the new energy industry, is an important link in the process of sustainable development. At present, lithium battery industry has made great progress in the government and the state, and China’s market share in the production and manufacturing of lithium battery has occupied the world’s first, especially the lithium-ion battery of BYD Group, which accounts for about one-third…
Market Positioning and Development Strategy of Lithium Battery Products-Based on BYD Group
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand