Marketing and Managing promotional campaigns at Foodmood Pvt. Ltd

Last modified: December 19, 2021
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Project Title: Marketing and Managing promotional campaigns at Foodmood Pvt. Ltd
Author: Ms. Ruchita Dwa
Advisor: Dr. Somruedee Thaiphanit
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Dwa, Ruchita. (2020). Marketing and managing promotional campaigns at Foodmood Pvt. Ltd. (Cooperative Education). Bangkok: Siam University.


Abstract

This report entitled “Marketing and Managing Promotional Campaigns at Foodmood Pvt. Ltd has the goal to teach the involvement of branding personnel in an organization. I was assigned as a Brand Development Officer under the direct supervision of the Chief Operating Officer. The responsibilities included creation of promotional plans for the organization to stir customer inquiries. I worked in a team where we had to create promotional plans for the social media handles of the organization. The objectives of the internship were to learn about the branding function of the organization and the promotional activities done to achieve the organizational goals. I learnt about the promotional plans and how to interact with the customers online. I learned about the organization and their approach to obtaining organizational goals. The sole goal was to increase customer queries for the organization. For that I had to go through the website of the organization, study about the vendors/restaurants and suggest the best possible options with the situation in mind. Upon the completion of the internship, it was found that the existing scenario had put many hurdles for the organization. The organization had to deal with various customer queries and suggest them in an elongated process about the availability of the restaurants and their offerings.

Keywords:  Brand development, Promotion, Promotional plans.


Marketing and Managing promotional campaigns at Foodmood Pvt. Ltd

Faculty of Business Administration, Siam University, Bangkok, Thailand

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