| Title: | Marketing Execution of an E-commerce at LalNepal |
| Author: | Nirvik Rajbhandari |
| Advisor: | ดร.วรรณรัตน์ วัฒนานิมิตกูล – Dr. Wannarat Wattananimitkul |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 2/2566 (2023) |
Abstract
This report titled “Marketing Execution of an E-commerce at LalNepal” provides a detailed insight into Nirvik Rajbhandari’s experiences and findings during a marketing internship at LalNepal, an emerging online marketplace in Nepal. The main objectives were to bridge the gap between theoretical knowledge and practical application, gain insights into specific marketing strategies, understand branding decisions and grasp the working of an e-commerce company.
As an executive in the marketing department of LalNepal, I played a key role in making marketing decisions and overseeing brand development. This report provides detailed information about the company and the tasks and responsibilities I was given during the internship. It also addresses the challenges I faced and provides recommendations on how to overcome these challenges. The report also describes the various experiences, skills and knowledge that I acquired during the internship.
Keywords: online marketplace, online, marketplace, marketing
ดร.วรรณรัตน์ วัฒนานิมิตกูล – Dr. Wannarat Wattananimitkul, บธ.บ. (การตลาด) – B.B.A. (Marketing), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด – Bachelor of Business Administration Program in Marketing, 2/2566 (2023)