Reflection on the Impact of the Epidemic Situation on the Mask Industry in China

Last modified: January 26, 2022
Estimated reading time: 1 min
Project Title: Reflection on the Impact of the Epidemic Situation on the Mask Industry in China
Author: Miss Xin Zhao
Advisor: Dr. Zhang Li
Degree: Master of Business Administration
Major: International Business Management
Faculty: Graduate Schools
Academic year: 2021
Url:

Published:

Conference
Conference Proceedings
National and International Academic Conference “Innovation and Management for Sustainability” 9-10 July 2020

Citation

Xin, Zhao. (2021). Reflection on the impact of the epidemic situation on the mask industry in China. (Master’s independent study). Bangkok: Siam University.


Abstract

This paper took ordinary people in China as the investigation object, adopted the methods of questionnaire and field investigation to study the satisfaction degree of Chinese people on the supply of masks during the epidemic period, and then formulated a questionnaire to understand the general situation of the mask industry through the aspects of service, demand, price, and supply. Using mean analysis and correlation analysis, the impact of the epidemic on China’s mask industry was discussed. This paper summarized the theoretical research on mask production and national economic structure in China to form a theoretical research basis of this paper through research literature and related data. Objective, systematic and quantitative description and analysis of the news dissemination and collected information content. The study found that it was more difficult for Chinese people to buy masks during the epidemic period, and the price of masks also increased to varying degrees. It is hoped that this study can help China’s mask industry to accumulate its own competitive advantages, optimize the allocation of resources, and provide adequate response measures in the face of major public health emergencies in the future.

Keywords: epidemic situation, Mask, SCP analysis,  China.


Reflection on the Impact of the Epidemic Situation on the Mask Industry in China

Master of Business Administration (International Program), Siam University, Bangkok, Thailand

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