|Project Title:||Reflection on the Impact of the Epidemic Situation on the Mask Industry in China
|Author:||Miss Xin Zhao
|Advisor:||Dr. Zhang Li|
|Degree:||Master of Business Administration|
|Major:||International Business Management|
National and International Academic Conference “Innovation and Management for Sustainability” 9-10 July 2020
Xin, Zhao. (2021). Reflection on the impact of the epidemic situation on the mask industry in China. (Master’s independent study). Bangkok: Siam University.
This paper took ordinary people in China as the investigation object, adopted the methods of questionnaire and field investigation to study the satisfaction degree of Chinese people on the supply of masks during the epidemic period, and then formulated a questionnaire to understand the general situation of the mask industry through the aspects of service, demand, price, and supply. Using mean analysis and correlation analysis, the impact of the epidemic on China’s mask industry was discussed. This paper summarized the theoretical research on mask production and national economic structure in China to form a theoretical research basis of this paper through research literature and related data. Objective, systematic and quantitative description and analysis of the news dissemination and collected information content. The study found that it was more difficult for Chinese people to buy masks during the epidemic period, and the price of masks also increased to varying degrees. It is hoped that this study can help China’s mask industry to accumulate its own competitive advantages, optimize the allocation of resources, and provide adequate response measures in the face of major public health emergencies in the future.
Keywords: epidemic situation, Mask, SCP analysis, China.
Reflection on the Impact of the Epidemic Situation on the Mask Industry in China
Master of Business Administration (International Program), Siam University, Bangkok, Thailand
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