The effect of covid-19 and brand management of Project A

Last modified: December 16, 2021
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Project Title: The effect of covid-19 and brand management of Project A
Author: Mr. Bardhan Singh Karki
Advisor: Mr. Rashminda Attanayake
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Karki, Bardhan Singh. (2020). The effect of covid-19 and brand management of Project A. (Cooperative Education). Bangkok: Siam University.


Abstract

In this internship report, I’m going to write and reflect on the interactions and events I’ve experienced and the things I’ve learned over the entire internship period. For example, the activities or tasks that I carried out or took part in as well as the difficulties and limitations that I faced during the internship. In addition, a general overview of the company, Project A and the review of its marketing activities.

The main objective of this report study is to learn, enhance, and utilize the theoretical skills learnt in classes in professional settings; to evaluate organization’s research efforts to create a brand; to evaluate the organization’s promotional and marketing activities. I was assigned to work as an intern in the marketing department with the company. My main responsibilities were related to branding, development of marketing strategies and campaigns, research and planning events.

With this internship program, I gained a firsthand experience of the working environment, and application of theoretical principles to real world problems. I learnt that the problems are resolved by doing in depth market research, competitor analysis, and effective planning. Through this matter, I also got to learn about professional skills such as honesty, integrity, working under pressure, working to learn in a team together and trusting other members to do their jobs properly which is very necessary for future career growth and profession. Also this program made me more positive and enthusiastic with respect to expectations for future job prospects.

Keywords: internship, theoretical skills , working environment , growth ,responsibilities.


The effect of covid-19 and brand management of Project A

Faculty of Business Administration, Siam University, Bangkok, Thailand

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