The impact of XR technology in the automotive industry for Toyota Company

Last modified: January 26, 2020
Estimated reading time: 1 min
Project Title: The impact of XR technology in the automotive industry for Toyota Company
Author: Ms. Myat Myet Chae Aung
Advisor: Dr. Tanakorn Limsarun
Degree: Master of Business Administration (International Program)
Major: Strategic IT
Faculty: Graduate Schools
Academic year: 2019

Citation

Aung, Myat Myet Chae. (2019). The impact of XR technology in the automotive industry for Toyota Company. (Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

Around the world, companies in the automotive industry are under continual pressure to reduce time-to-market, reduce costs and increase the quality of the product. Given these pressures, this study aimed to understand the impacts of Extended Reality (XR) technology in the automotive industry.  Nowadays, virtual worlds provide users with a high level of immersion. XR can add a new dimension to learning environments in the manufacturing industry with a realistic and lifelike presence in production to assess how the various results interact with each other, and to give a better customer experience. Augmented Reality (AR) can be applied in many areas within remote guidance and complex tasks where Virtual Reality (VR) can be commonly used for planning the layouts and virtual training.

This documentary research investigated how this technology can help to improve customer satisfaction, reanalyze the customer experience for the vehicles of the future for safety and autonomous driving, allow innovations for better design and quality for product improvements, and enhance training processes. The results of this paper guided the overview and background of this research, reviews from the works of literature and then the findings that we had established. Finally, the recommendations and suggestions for implementation of this study on all levels of management and other industries and limitations of the research had been presented.

Keywords: Extended Reality (XR), Automotive Industry, Toyota Company.


The impact of XR technology in the automotive industry for Toyota Company

Master of Business Administration (International Program), Siam University, Bangkok, Thailand

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