|Project Title:||The Influence of Brand Image on Consumer Buying Behavior: A Case Study of Coca Cola|
|Author:||Mr. Lu Cheng|
|Advisor:||Assoc. Professor. Li Chiao-Ming|
|Degree:||Master of Business Administration|
|Major:||International Master of Business Administration|
Lu, Cheng. (2017). The influence of brand image on consumer buying behavior: A case study of Coca Cola. (Master’s independent study). Bangkok: Master in Business Administration, Siam University.
The Influence of Brand Image on Consumer Buying Behavior: A Case Study of Coca Cola
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand