| Project Title: | Understanding marketing communication and distribution structure in the Telecom sector at Smart Telecom Pvt. Ltd |
| Author: | Ms. Aloukika Shrestha |
| Advisor: | Mrs. Yhing Sawheny |
| Degree: | Bachelor of Business Administration (International Program) |
| Major: | Marketing |
| Faculty: | Business Administration |
| Semester / Academic year: | 2/2017 |
Citation
Shrestha, Aloukika. (2017). Understanding marketing communication and distribution structure in the Telecom sector at Smart Telecom Pvt. Ltd. (Cooperative Education). Bangkok: Siam University.
Abstract
The goal of this report is to understand the marketing communication and distribution structure in a telecommunication sector at Smart Telecom Pvt. Ltd. The main objectives of this study includes aspects such as gaining practical knowledge in regards to the theoretical learning, to gain experience and exposure to a professional working environment and to attain the partial fulfillment of my Bachelor in Business Administration in Marketing course. To achieve the objectives with concrete outcomes, this study is designed as a qualitative study and this report is descriptive in nature.
Also, this report includes the detailed information regarding what job activities were performed during the education program at Smart Telecom PVT. Ltd. where I was assigned the regular day to day jobs which gave me a clearer understanding of the marketing communication and distribution activities happening in a telecommunication sector.
The result found that the Marketing Communication department and Distribution department which are two sub-departments of the Commercial department plays a very important role in the Smart Telecom Pvt. Ltd. and has been contributing towards the growth of the company with immense dedication.
Keywords: Telecommunication, Marketing communication, Distribution.
Understanding marketing communication and distribution structure in the Telecom sector at Smart Telecom Pvt. Ltd.
Faculty of Business Administration, Siam University, Bangkok, Thailand
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