Study on the influence of influencer live streaming on the purchase intention of college students in Guangxi, China
6317195873 Lin Yu. 2566 (2023). Study on the influence of influencer live streaming on the purchase intention of college students in Guangxi, China. สารนิพนธ์ (Independent Study). Advisor: Prof. Dr. Li Chunyou. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University