IMBA 2023 - ฐานข้อมูลงานวิจัย มหาวิทยาลัยสยาม

M.Ed

ศึกษาศาสตรมหาบัณฑิต (การบริหารการศึกษาและผู้นำทางการศึกษา)

Ph.D. in Public Education

ปรัชญาดุษฎีบัณฑิต สาขาวิชาภาวะผู้นำและนวัตกรรมการบริหารการศึกษา

Tourism and Hospitality Industry

ภาควิชาอุตสาหกรรมการท่องเที่ยวและการบริการ

A Study on the Cultivation of “Craftsmanship” Among Students in Undergraduate Vocational Institutions — A Case Study of Shandong Engineering Vocational University

MBA October 3, 2023

Liu RanRan. 2566 (2023). A Study On The Cultivation Of “Craftsmanship” Among Students In Undergraduate Vocational Institutions — A Case Study Of Shandong Engineering Vocational University. สารนิพนธ์ (Independent Study). Advisor: Dr. Zhang Li. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Education Management. Master of Business Administration. Bangkok: Siam University

Research on the Marketing Strategy Optimization of Ctrip Air Ticket Products

MBA October 2, 2023

Liu YingRui. 2566 (2023). Research on the Marketing Strategy Optimization of Ctrip Air Ticket Products. สารนิพนธ์ (Independent Study). Advisor: Dr. Zhang Li. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Education Management. Master of Business Administration. Bangkok: Siam University

Study on Impact of Enterprise Industry Finance Integration on Performance in the Context of Digital Transformation — Take State Grid Corporation of China as Example

MBA October 1, 2023

Liu TianXiao. 2566 (2023). Study On Impact Of Enterprise Industry Finance Integration On Performance In The Context Of Digital Transformation — Take State Grid Corporation Of China As Example. สารนิพนธ์ (Independent Study). Advisor: Dr. Zhang Li. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). International Business Management. Master of Business Administration. Bangkok:

A Case Study of the Balance Scorecard of Beiyan Mall

MBA October 1, 2023

Wang Ying. 2566 (2023). A Case Study Of The Balance Scorecard Of Beiyan Mall. สารนิพนธ์ (Independent Study). Advisor: Dr. Zhang Li. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). International Business Management. Master of Business Administration. Bangkok: Siam University

The Positive Influence of an Internet Celebrity on Consumers in Live Sales

MBA October 1, 2023

Wang HaoPeng. 2566 (2023). The Positive Influence Of An Internet Celebrity On Consumers In Live Sales. สารนิพนธ์ (Independent Study). Advisor: Dr. Zhang Li. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). International Business Management. Master of Business Administration. Bangkok: Siam University

To study the employee’s acceptance of transformation of technology involvement in business

MBA May 9, 2024

6317195505 Cai Gefei. 2566 (2023). To study the employee’s acceptance of transformation oftechnology involvement in business. สารนิพนธ์ (Independent Study). Advisor: Assoc. Prof. Dr. Qiu Chao. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). International Business Management. Master of Business Administration. Bangkok: Siam University

Exploring the Regulation of Cryptocurrencies in China–Global Regulation Based on Cryptocurrency Decentralization

MBA October 1, 2023

Wang HaiChao. 2566 (2023). Exploring The Regulation Of Cryptocurrencies In China–Global Regulation Based On Cryptocurrency Decentralization. สารนิพนธ์ (Independent Study). Advisor: Assoc. Prof. Dr. Qiu Chao. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). International Business Management. Master of Business Administration. Bangkok: Siam University

Research on Digital Transformation Development Strategy of GuangXi Branch of China Construction Bank

MBA May 9, 2024

6317195872 Lu Guangyu. 2566 (2023). Research on Digital Transformation Development Strategy of GuangXi Branch of China Construction Bank. สารนิพนธ์ (Independent Study). Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

Study on the Development of Higher Education Services Trade in Hainan — A Case Study of Hainan Lingshui Li’an International Education Innovation Pilot Zone

MBA October 1, 2023

Zhou Wenliu|Study on the Development of Higher Education Services Trade in Hainan — A Case Study of Hainan Lingshui Li’an International Education Innovation Pilot Zone

Promoting Part-Time Workers’ Loyalty and Productivity Efficiency Based on Effective Year – End Incentive Strategy and Social Intermediary Dialogue

MBA October 1, 2023

Zhao XiaoQing|Promoting Part-Time Workers’ Loyalty and Productivity Efficiency Based on Effective Year – End Incentive Strategy and Social Intermediary Dialogue

Self-management Ability of Students in Higher Vocational Colleges:A Case Study of Quanzhou College of Technology

MBA October 1, 2023

Shen Peizhi|Self-management Ability of Students in Higher Vocational Colleges:A Case Study of Quanzhou College of Technology

Analyze the live broadcast marketing strategy of E-commerce platform – take Tiktok as an example

MBA September 30, 2023

Shen Yongyao|Analyze the live broadcast marketing strategy of E-commerce platform – take Tiktok as an example

Performance Evaluation Study on the Integration of Industry-Education —Taking Shandong Engineering Vocational University as an Example

MBA September 30, 2023

Li RongRong|Performance Evaluation Study on the Integration of Industry-Education —Taking Shandong Engineering Vocational University as an Example

Study on the Function of Establishing Cultural Inheritance Bases to Moral Education Management in University: A Case Study of Nanning College of Digital Science and Technology

MBA October 2, 2023

Li Li. 2566 (2023). Study On The Function Of Establishing Cultural Inheritance Bases To Moral Education Management In University : A Case Study Of Nanning College Of Digital Science And Technology. สารนิพนธ์ (Independent Study). Advisor: Assoc. Prof. Dr. Qiu Chao. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Education Management. Master of

Research on the Teaching Mode Optimization of The “Advertising Planning and Creativity” Course In Higher Vocational Colleges – A Case Study of Quanzhou College of Technology

MBA October 2, 2023

Huang XinPing. 2566 (2023). Research On The Teaching Mode Optimization Of The”Advertising Planning And Creativity”Course In Higher Vocational Colleges – A Case Study Of Quanzhou College Of Technology. สารนิพนธ์ (Independent Study). Advisor: Dr. Zhang Li. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Education Management. Master of Business Administration. Bangkok: Siam University

The Effects of Strategic Leadership on The Retention and Creativity of Employees

MBA September 29, 2023

Wang Yi | The Effects of Strategic Leadership on The Retention and Creativity of Employees

Curriculum Reform of “Basic Color “In Advertising Design In Quanzhou College of Technology Under The”Flipped Classroom” Mode

MBA September 29, 2023

Zheng DanYan | Curriculum Reform of “Basic Color “In Advertising Design In Quanzhou College of Technology Under The”Flipped Classroom” Mode

Study on Green Development Strategy of Export Manufacturing Companies in China’s Yangtze River Economic Belt

MBA October 2, 2023

Tian Maoxian. 2566 (2023). Study on Green Development Strategy of Export Manufacturing Companies in China’s Yangtze River Economic Belt. สารนิพนธ์ (Independent Study). Advisor: Dr. Zhang Li. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). International Business Management. Master of Business Administration. Bangkok: Siam University

Research on the Business Model of Shared Electric Bicycle in China: A Case Study of Hello Travel

MBA October 2, 2023

Gui Nan. 2566 (2023). Research On The Business Model Of Shared Electric Bicycle In China — Taking Hello Travel As An Example. สารนิพนธ์ (Independent Study). Advisor: Dr. Zhang Li. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). International Business Management. Master of Business Administration. Bangkok: Siam University

Research on the Marketing Strategy of China’s Hot Pot Catering Industry Taking Haidilao in Zhangqiu District as an Example

MBA November 14, 2023

Deng Yan. 2566 (2023). Research on the Marketing Strategy of China’s Hot Pot Catering Industry Taking Haidilao in Zhangqiu District as an Example. สารนิพนธ์ (Independent Study). Advisor: Dr. Zhang Li. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). International Business Management. Master of Business Administration. Bangkok: Siam University

A Study of the Integration of Aesthetic Education in the Educational Management of Private Universities: A Case Study of Xiangsihu College of Guangxi Minzu University

MBA September 29, 2023

A Study of The Integration of Aesthetic Education in The Educational Management of Private Universities: A Case Study of Xiangsihu College of Guangxi Minzu University

Study on The Marketing Strategy of Orange Convenience Store in Jinan City

MBA May 9, 2024

6317195832 Yang Hui. 2566 (2023). Study on The Marketing Strategy of Orange Convenience Store in Jinan City. สารนิพนธ์ (Independent Study). Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

Study on the Influence Factors of Safety Management of Dongshan Experiment Kindergarten

MBA September 29, 2023

Song, Boxiao. (2023). Study on the influence factors of safety management of Dongshan Experiment Kindergarten. (Master’s independent study). Bangkok: Siam University.

Research on the Key Financial Performance Affecting Sustainable Growth of Internet Enterprises –A Case Study of PDD Holdings Inc

MBA October 2, 2023

Huang Jing. 2566 (2023). Research on the Key Financial Performance Affecting Sustainable Growth of Internet Enterprises –A Case Study of PDD Holdings Inc.. สารนิพนธ์ (Independent Study). Advisor: Dr. Zhang Li. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Finance and Accounting. Master of Business Administration. Bangkok: Siam University

Human Resources (HR) and Competencies Toward Artificial Intelligence (AI) in Organizational Life

MBA September 28, 2023

Devi, Sheela. (2023). Human Resources (HR) and competencies toward Artificial Intelligence (AI) in organizational life (Master’s independent study). Bangkok: Siam University.

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