A Study of Business to Business Marketing

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Project Title: A Study of Business to Business Marketing
Author: Mr. Sauharda Shah
Advisor: Dr. Chanatip Suksai
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2018


Shah, Sauharda. (2018). A study of business to business marketing . (Cooperative Education). Bangkok: Siam University.


This cooperative report entitled “A Study of Business to Business marketing” has the goals to study about the virtual aspect of marketing of ERP provider in Nepal. The objectives of the study is to investigate the virtual aspects of digital marketing targeted to business organizations, to conduct awareness events to the prospective business organizations regarding ERP and cloud services, to examine and execute promotional campaigns and events directed to provide latest information of NetSuite, ERP, Cloud technologies via social media platforms, to conduct awareness events and generate business leads. With the company, I was assigned to work as an intern in department of Marketing and Branding. The main responsibilities were to improve the engagement of the targeted clients in digital platform by providing them with articles, news, blogs, and information regarding ERP system and evolving cloud technology around the globe. Similarly, I have conducted marketing activities to raise awareness about the company as a brand and their product offerings amongst the business organizations in Nepal. I have assisted in conducting programs and schemes alongside team members. I have found that ERP system as it is a freshly new concept/system in Nepal and very less portion of companies have implemented ERP and require deeper understanding of the product.

Keywords: Digital marketing, Social media Engagement, Event.

A Study of Business to Business Marketing

Faculty of Business Administration, Siam University, Bangkok, Thailand

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