| Project Title: | Analysis of factors affecting mobile payment behavior: A case study of China market |
| Author: | Mr. Zhang Longyi |
| Advisor: | Doctor Kuang Jinrong |
| Degree: | Master of Business Administration |
| Major: | Business Administration |
| Faculty: | Graduate Schools |
| Academic year: | 2017 |
Citation
Zhang, Longyi. (2017). Analysis of factors affecting mobile payment behavior: A case study of China market. (Independent study, Master of Business Administration). Bangkok: Siam University.
Abstract
With the rapid development of electronic commerce and Internet finance, the era of electronic commerce has quietly entered our lives. The popularity of the Internet and smartphones has greatly promoted the booming of electronic commerce. Mobile payments derived from smartphones make online transactions easier, more time-saving and more efficient. Mobile payment became and the popular among consumers. The existing payment methods have change in decelopment, which brings great convenience to people’s lives. At the same time, the impact of mobile payment, the opinions of consumers on mobile payment and the defects of mobile payment have become to influence to electronic commerce. Through a questionnaire survey of young and middle-aged students and office workers, this paper makes a statistical analysis of the factors affecting the behavior of mobile payment from four aspects, such as personal, security, mobile equipment APP, society and so on, and studies the influencing factors of mobile payment behavior.
Analysis results show: User mobile payment behavior is related to gender and occupation, and has nothing to do with income. The security of mobile payment is the most worrying factor for users. The ease and usefulness of mobile device APP will also affect users’ attitude towards mobile payment. Students or colleagues and media publicity have some influence on mobile payment behavior of users.
Keywords: Mobile payment, Influential factors, Statistical analysis.
Analysis of factors affecting mobile payment behavior: A case study of China market
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand