| Project Title: | Research on Development Strategy of Wuxi Rural Commercial Bank |
| Author: | Ms. Aining Wang |
| Advisor: | Dr.Titanan Sun |
| Degree: | Master of Business Administration |
| Major: | International Master of Business Administration |
| Faculty: | Graduate Schools |
| Academic year: | 2017 |
Citation
Wang, Aining. (2017). Research on development strategy of Wuxi Rural Commercial Bank. (Independent study, Master of Business Administration). Bangkok: Siam University.
Abstract
The rural commercial bank of our country was born in the special historical period; it is the special product of the rural financial system reform in our country. With its simple and efficient business and decision-making process, the rural financial institution has comprehensive network coverage in rural areas. Close to customers, rooted in the vast rural areas of China, actively participate in the construction of new rural areas with socialist characteristics, become the main force of financial support for rural construction. With the publication of the first document of the Central Committee in 2017, the policy and measures put forward for the outstanding problems of agricultural rural reform and development in China are also pointed out by the rural financial institutions. Understand the key directions of business development in 2017.
Based on the theory of enterprise strategic management, this paper studies the development strategy of Wuxi agricultural firm. This paper mainly through the rational use of PEST analysis method, Porter five force model and SWOT analysis to Wuxi agricultural firm in-depth study, through the development of the current stage of the development of Wuxi agricultural commercial bank, the internal environment, the external environment, Based on the overall analysis of the competitive environment of the industry, the strategic orientation and development ideas of Wuxi Agricultural and Commercial Bank are further put forward, and the corresponding implementation strategies are put forward for how to carry out the development strategy steadily. On the one hand, it is expected to play a certain role in the steady development of Wuxi agribusiness in the future.
In this paper the propose is expected to play a certain practical significance in the future steady development of Wuxi agribusiness, and on the other hand, it is expected to play a certain practical significance. It will also play a certain reference role in the strategic research of the similar small and medium-sized rural financial institutions.
Keywords: Wuxi; Rural commercial bank; Development; Strategic management.
Research on Development Strategy of Wuxi Rural Commercial Bank
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand