Brand Recognition of HamroKart Online Store

Last modified: December 12, 2021
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Project Title: Brand Recognition of HamroKart Online Store
Author: Ms. Shirsa Tuladhar
Advisor: Ms. Yhing Sawheny
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Tuladhar, Shirsa. (2020). Brand recognition of HamroKart Online Store. (Cooperative Education). Bangkok: Siam University.


Abstract

This Cooperative report entitled “Brand Recognition of HamroKart Online Store” contains the information about four-month internship carried out at “HamroKart Online Store”. Objective of the study includes; (1) To sell the products to fashion lovers while ensuring quality shopping via online portals (2) To maximize the sales of vendors by using different marketing strategies (3) To develop a network between all of the participants of the fashion industry (4) To promote the vendors along with the company’s own brand. With the company, I was assigned to work as Vendor Marketing Assistant, under the direct supervision of the Marketing Head. The responsibilities included market research, managing, analyzing and contacting vendors and customers. Upon the completion of the internship, it was found that the problem with the company was, lack of employee satisfaction and lack of communication between departments.

Keywords: Customer Relationship, Maximize Sales, Vendor Relationship, Promotion


Brand Recognition of HamroKart Online Store

Faculty of Business Administration, Siam University, Bangkok, Thailand

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