Building Brand Relationships at MIC for Youths

Last modified: December 16, 2021
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Project Title: Building Brand Relationships at MIC for Youths
Author: Miss Swati Dahal
Advisor: Asst. Prof. Dr. Khomson Tunsakul
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020


Dahal, Swati. (2020). Building brand relationships at MIC for youths. (Cooperative Education). Bangkok: Siam University.


This Cooperative report titled “Building Brand Relationships at MIC for Youths” incorporates details about how an organization in Nepal builds its relationships with customers and associates through various interactions to maintain a good relationship among all the stakeholders. MIC for Youths tries to bridge the gap between academia and industry by enhancing young minds and guiding them to dignified employment opportunities while making it possible for the youth to connect with each other through our platform. The parent company of MIC for Youths is ‘Shivam Trading and Events Pvt. Ltd.’ The major objectives of the study are: (1) to come up with new ideas for collaboration with other brands (2) to prepare drafts for new events (3) to get in touch with various companies through collaborative efforts and (4) to write contents for the company’s website and social media pages. I was assigned to work in the Marketing Department under the direct supervision of the CEO as the Relationship Manager at MIC for Youths. My main responsibilities included searching for new collaborative ideas and writing proposals for different organizations for our events, connecting with them to discuss if we had mutual collaboration initiatives in mind for the two brands and moving forward with the collaboration as well as writing content for social media and the company’s website.

Keywords: Relationship, Collaboration, Events

Building Brand Relationships at MIC for Youths

Faculty of Business Administration, Siam University, Bangkok, Thailand

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