Development prospect of electric vehicles in the automotive market of China

Last modified: October 26, 2019
Estimated reading time: 3 min
Project Title: Development prospect of electric vehicles in the automotive market of China
Author: Mr. Xiaohang Zhou
Advisor: Dr. Rungroje Songsraboon
Degree: Master of Business Administration
Major: International Master of Business Administration
Faculty: Graduate Schools
Academic year: 2017

Citation

Xiaohang, Zhou. (2017). Development prospect of electric vehicles in the automotive market of China. (Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

Now day in China, the purchasing power of Chinese consumers is constantly increasing, buying cars is a hot topic for Chinese consumers. Purchasing cars is not difficult for average Chinese consumers due to higher per capital incomes and the growth of the automobile industry. Most families can afford a car. China faces this huge consumer demand. However, due to environmental pollution caused by ordinary cars and huge energy consumption, the Chinese government has promulgated a series of car purchase restrictions and vehicle emission standards. However, this series of measures still cannot alleviate and balance consumer demand for cars as well as a series of automotive environment and the shortage of energy and resources. As Chinese consumers increasingly demand cars, the Chinese government must balance the environmental pollution caused by car consumption with the huge energy consumption.

From now until the next decade maybe two or three-decade China will face the situation that supply and demand, energy shortages and harsh environmental pollution. The electric vehicles are clearly a good way to solve this contradiction. So, in the future in the Chinese vehicle market the electric vehicle will have a huge demand. This study is helpfully for both consumer and the manufacturer in China.

New energy vehicle is the inevitable trend of the development of human automobile industry, and the electric vehicle is one of the best new energy vehicle for the future, in the paper the author finds out development prospect of electric vehicles in China automotive market. This study the author uses survey and questionnaires to find out the relationship between (1) the mature and stable level of electric vehicle technology in the China market, (2) the affordable and reasonable price of electric vehicle in the China market, (3) the understand level of the advantages and characteristics of electric vehicles in the China market and the development prospect of electric vehicles in China automotive market.

After the author analyzed the data from the questionnaire and survey, the factor matures and stable of electric vehicle technology is the most important factor that influence the consumer make a buying decision in the China market and it will strongly affect the development prospect of electric vehicles in China automotive market. The second factor is the affordable and reasonable price of electric vehicle in the China market and this factor also moderate influence the Chines development prospect of electric vehicles in China automotive market. Last but not least the understand level of the advantages and characteristics of electric vehicles in the China market moderate to the development prospect of electric vehicles in China automotive market. The three factors that in the hypothesis has played an important role when consumers purchase an electric vehicle.

The last chapter, the author summed up the main points of the article. Electric vehicle will become the mainstream of the future vehicle market. China has a huge demand for electric vehicles. Development prospect of electric vehicles in China automotive market will be promising, and the three factors in the hypothesis truly affect the development prospect of electric vehicles in China automotive market.

 

Keywords:  Electric Vehicles, Automotive Market, China, Development Prospect.


Development prospect of electric vehicles in the automotive market of China

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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