Study on Business Modality during Pandemic at Appan Kirana

Last modified: July 22, 2022
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Project Title: Study on Business Modality during Pandemic at Appan Kirana
Author: Mr. Chandan Mishra
Advisor: Dr. Parham Porouhan, Ph.D. 
Degree: Bachelor of Business Administration (B.B.A.) (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2021


Mishra, Chandan. (2021). Study on business modality during pandemic at Appan Kirana. (Cooperative Education). Bangkok: Siam University.


This cooperative report entitled “Study on Business modality during pandemic at Appan Kirana stores Pvt. Ltd” has the goal to provide the Grocery in wholesale price. It is an opportunity for a meaningful career-related experience in a real organizational setting before graduation. The main objectives of the study include: (1) to know the basic working technique, (2) to know basic working patterns and Working culture and working style, (3) to expand skills and gain some practical experience of knowledge accumulated in lectures. With the company, the student was assigned to work as an intern, in the different department like Marketing  department, store maintaining department, and all, Main responsibilities assigned to the student are handling the queries of the customers, place order, handling different phone call queries, organizing the events and digital marketing for the customers. Upon the completion of the internship, it was found that the problem was resolved by the means of interaction and communication with the employees of the company. In this matter, the student can learn more about the real work experience with the professionals is very important for future career development and profession.

Keywords:  Digital marketing, Business modality.

Study on Business Modality during Pandemic at Appan Kirana

Faculty of Business Administration, Siam University, Bangkok, Thailand

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