How content helps international organizations like the Middle Way Meditation (MMI) cater to its global audience?

Last modified: July 22, 2020
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Project Title: How content helps international organizations like the Middle Way Meditation (MMI) cater to its global audience?
Author: Ms. Sweanta Lama
Advisor: Mr. Worapoom Sangkaew
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Lama, Sweanta. (2017). How content helps international organizations like the Middle Way Meditation (MMI) cater to its global audience?. (Cooperative Education). Bangkok: Siam University.


Abstract

This internship was completed in The Middle Way Meditation Institute (MMI), which is a well-known for organizing meditation retreats in Thailand. It is widely acknowledge for its mission to spread peace in the world through inner peace.

The main objective of this report is to analyze the importance of content marketing in the context of digital marketing. To gain more international visitors in the retreat and provide more reliable and resourceful content for creating a bond with the consumers.

Therefore, proper content marketing plan is executed in order to bridge the gap between marketing and content marketing. Timely updates on the digitalized platform have been done bridging the gap between the company and the customers. This had led to more traffic on the website and more bookings for the meditation retreat through internet. Also, the social media posts, blogs and emails were regular and informative updating the consumers about our retreat program.

Keywords:  meditation, digital medicating, social media.


How content helps international organizations like the Middle Way Meditation (MMI) cater to its global audience?

Faculty of Business Administration, Siam University, Bangkok, Thailand

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