Increasing online presence using social media tools

Citation

Maharjan, Mohit. (2020). Increasing online presence using social media tools. Bangkok: Siam University.

Abstract

This cooperative report entitled “Increasing online presence using social media tools at Green Bamboo Creation” has the goal to understand the importance of digital marketing tools for business. The objective of the report includes: 1) To know about the importance of social media in today’s growing business, 2) To understand the importance of digital marketing tools for branding the company, 3) To analyze the local market in the context of Nepal; from the production to end users, and 4) To understand the need for an inclusive business model in business. I was assigned to work under the marketing department under the direct supervision of the Managing Director. The major responsibilities included handling the social media for timely posting, responding to online inquiries, brainstorming ideas for marketing campaigns, generating contents including photo, video and creative with an aim to increase online presence in the digital platforms.

Beside this, I was also assigned to communicate with website developer for website development and look after its overall structure and content. Upon the completion of the internship, I found that few problems were resolved by means of digital marketing tools and market research. In this matter as per the changes in the market scenario companies need to adapt and change with growing technology where businesses are focusing more towards digital platforms.

Keywords: Digital marketing, Social media, Local market

Increasing online presence using social media tools

Faculty of Business Administration, Siam University, Bangkok, Thailand