Branding the Digital Presence of Ekta Books Showroom

Last modified: December 17, 2021
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Project Title: Branding the Digital Presence of Ekta Books Showroom
Author: Miss Subhashna Timothy Lepcha
Advisor: Dr. Kanthima Kongsathitsuwan
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Lepcha, Subhashna Timothy. (2020). Branding the digital presence of Ekta Books Showroom. (Cooperative Education). Bangkok: Siam University.


Abstract

This Cooperative report entitled !Branding the Digital Presence of Ekta Books Showroom” incorporates details on the digital marketing department and brand for Ekta Books Distributors Pvt. Ltd. Ekta Books is established publishing house in the field of books having the largest educational store in Nepal with thousands of book titles. Its head office is in Thapathali, Kathmandu and it handles the functions and operations of Nepal.

The main objective of this report is to find out factors that are a hinderance to branding the digital presence of Ekta Books Showroom. The report also highlights factors that need to be considered for a legacy holding traditional company as Ekta Books to translate its brand in the modern era. Through the internship period, I got the opportunity to understand how the different level of the company operates in integration to give the best of the services to the customers. My main responsibility was to assist the Showroom team by utilizing the digital channels for communication of ESR’s brand through relevant content, to create an engagement and a connection between the customer and the brand.

In summary, the evidence from this study implies that there are indeed areas that Ekta Books needs to work on in order to increase the digital presence of its brand. Firstly, the company needs to communicate the brand to its employees consistently to avoid brand gap. If the company is able to  reinforce its staffs according to the need of time in training them to use the data through the analytics while also having a strong integration in the backend logistics, the brand could attain greater success.

Keywords: Digital Marketing, Branding, Books, Communication


Branding the Digital Presence of Ekta Books Showroom

Faculty of Business Administration, Siam University, Bangkok, Thailand

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