On the operation and development of self media

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Project Title: On the operation and development of self media
Author: Mr. Shijun Ma
Advisor: Dr. Qiu Chao
Degree: Master of Business Administration (International Program)
Major: International Business Management
Faculty: Graduate Schools
Academic year: 2020


Conference Proceedings
National and International Academic Conference “Innovation and Management for Sustainability” 9-10 July 2020


Ma, Shijun. (2020). On the operation and development of self media. (Independent study, Master of Business Administration). Bangkok: Siam University.


The Internet has become the spiritual home of more and more people. Man is a social animal. The compact social life in reality makes the communication between people increasingly scarce and the desire for communication and self-expression more and more. Therefore, on the basis of traditional media and under the impetus of new information technology, various network media emerge at the historic moment. There are more and more ways of communication and catharsis, such as e-mail, MSN, BBS forums and various communication softwares. Events and so on, especially in recent years, the newly emerging self-Media (We Media) represented by blogs, microblogs and so on, has become an important part of our daily life.

Firstly, this paper elaborates the development process of self-media, and explains in detail the development of self-Media and the rise process of self-media. Secondly, through questionnaires, data statistics and other methods to analyze the current situation and operation of self-media, so that the data are real and reliable, and the conclusions drawn are more convincing. Thirdly, the paper lists in detail the problems encountered in the development of self-Media and puts forward solutions. In the elaboration, it makes full use of the charts to analyze and intuitively illustrate the problems. Finally, the paper gives a general description of the future development trend of self-media.

Keywords: Blog Weibo self-media operations forums.

On the operation and development of self media

Master of Business Administration (International Program), Siam University, Bangkok, Thailand


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