|Project Title:||Research on Inventory Management of B2C E-Commerce Company – A Case Study on Jingdong Mall
|Author:||Ms. Li Siwei
|Advisor:||Dr. Qiu Chao|
|Degree:||Master of Business Administration|
National and International Academic Conference “Innovation and Management for Sustainability” 9-10 July 2020
Li, Siwei. (2020). Research on inventory management of B2C E-Commerce Company – A case study on Jingdong Mall. (Independent study, Master of Business Administration). Bangkok: Siam University.
With rapid economic development at home and abroad, improvement of living standards of residents and rapid development of the Internet, many e-commerce platforms have emerged in China. Some examples of B2C e-commerce platforms are: JD.com, Tall, Amazon, Suning.com, and Ju E-commerce companies, such as Meiyou, Goma, Dangdang, No. 1 Store, Meituan, Nuomi, etc. are facing increased competition and challenges. Efficient operation of the e-commerce platform begins with detailed inventory management. Due to a large variety of inventory products, management of the e-commerce platform is demanding. Overall operations are difficult, so it is important to study the problem of inventory management in an e-commerce environment. This article compared inventory management methods of China Jingdong Mall as a background to analyze the problems of enterprise inventory management.
Keywords: B2C, Inventory management, Inventory control, Big data analysis.
Research on Inventory Management of B2C E-Commerce Company – A Case Study on Jingdong Mall
Master of Business Administration (International Program), Siam University, Bangkok, Thailand
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