Research on Incentive Mechanism of Small and Medium Private Enterprises Based on Human-Oriented Management – Take ZHBD Company as an Example

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Project Title: Research on Incentive Mechanism of Small and Medium Private Enterprises Based on Human-Oriented Management – Take ZHBD Company as an Example
Author: Li Mingzhe
Advisor: Ass. Professor Ching-Fang Chi
Degree: Master of Business Administration
Major: International Master of Business Administration
Faculty: Graduate Schools
Academic year: 2017


Li, Mingzhe. (2017). Research on incentive mechanism of small and medium private enterprises based on human-oriented management – Take ZHBD Company as an example. (Master’s independent study). Bangkok: Siam University.


With the advancement of China’s market economy and the rapidly increasing pace of industrialization and urbanization, within the context that China’s overall economy is at the transition period, the pressure of work and life for people is growing, meanwhile, the pressure on enterprises is also growing, especially for small and medium private enterprises, they are facing a lot of development bottlenecks. An important factor in the development of an enterprise is the human problem. The key to the sustainable development of enterprises is whether the human resources department can fully release and tap the potential of staffs, therefore, a set of effective, systematic and scientific incentive mechanism for enterprises is undoubtedly an important tool to fully tap the potential of staffs and improve the staff’s job satisfaction. Talent competition is the driving force for the continuing operations of small and medium private enterprises. By investigating the status quo of ZHBD’s incentive mechanism, this paper analyzes the existing problems and puts forward a set of construction strategy for systematic incentive mechanism. The enterprise incentive mechanism plays an important role in stimulating the enthusiasm, initiative and creativity of the staff and realizing the expected goals of the enterprise. Taking ZHBD Company as an example, this paper analyzes the existing problems and causes of the enterprise incentive mechanism, also based on the basic idea of humanism and the reality of our country, this paper constructs the mode of enterprise incentive mechanism and puts forward the corresponding countermeasures and suggestions on resolving the problems existing in the enterprise incentive mechanism from the aspects of strengthening the construction of enterprise culture, providing education and training, giving reasonable remuneration and appointing proper work.

This paper analyzes the full text by drawing on the theory of incentive related theory from the incentive theory in the perspective of psychology and management theory. After proposing the research background, the significance of the topic, the Connotations, the method and the technical route of the research, this paper summarizes the relevant literatures, and then determines the research methods, analyzes the problems and causes of ZHBD’s current incentive mechanism. Through the questionnaire survey of staffs, this paper further analyzes and expounds the problems of the company’s current incentive mechanism; moreover, it specifically analyzes the management issues of the company from the internal and external environment, business development and individual staff and other aspects of the company. Finally, according to the conclusion of the survey, this paper puts forward the corresponding suggestion, that is, the design and implementation of ZHBD company incentive mechanism based on humanistic management.

Keywords: Small and Medium Private Enterprises, Incentive Mechanism, Incentive System.

Research on Incentive Mechanism of Small and Medium Private Enterprises Based on Human-Oriented Management – Take ZHBD Company as an Example

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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