|Project Title:||Research on Influencing Factors of Consuming Willingness to Use Cyclists Based on User Experience|
|Advisor:||Ass. Professor. Ching-Fang Chi|
|Degree:||Master of Business Administration|
|Major:||International Master of Business Administration|
Ling Li. (2017). Research on influencing factors of consuming willingness to use cyclists based on user experience. (Master’s independent study). Bangkok: Master in Business Administration, Siam University.
The acceleration of urbanization and the development of automobile industry have brought tremendous changes to the travel structure of people. Although the emergence of network-on-car has enriched the user’s travel choice, the pain of travel in the last kilometer of users has not yet been solved. For the second pain point, the government public bicycle has been operating for a long time, however, there have been drawbacks in taking the convenience of returning the vehicle. Share bike platform to pile-free bike into the market blank point to solve the user pain points, favored.
Under the background of innovation-driven economic development, Internet of Things technology has changed people’s lifestyles. With the continuous expansion of the shared economy, the shared bicycle rapidly swept across the country and even the whole world, attracting widespread attention and sharing bicycles to solve the problem of ” Last mile “travel, make people’s travel more freedom and convenience. Sharing bicycles as a slow traffic in urban areas of innovation, but also attracted the investors sought after, sharing bicycle operators in major cities to expand the number
of cycling, sharing bicycles effectively opened the city traffic “last mile”, but people Short-distance travel brings convenience as well as some problems. Such as the car parked, the safety of riders, deposit supervision and a series of questions. In this paper, from the perspective of user experience, this paper analyzes the impact of visual, ease of use, applicability, risk and safety experience on consumer willingness to use. Put forward feasible suggestion and countermeasure to the sustainable development of the company in the future by sharing the bicycle, and provide reference for sharing the future development of the bicycle enterprise.
Keywords: Sharing cycling, User experience, Consumers’ willingness to use.
Research on Influencing Factors of Consuming Willingness to Use Cyclists Based on User Experience
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand