|Project Title:||Research on Influencing Factors of Service Innovation Management in E-Business Enterprises
|Advisor:||Associate Professor Li Chiao-Ming|
|Degree:||Master of Business Administration|
|Major:||International Master of Business Administration|
Hanfang, Zhang. (2017). Research on influencing factors of service innovation management in E-Business enterprises. (Master’s independent study). Bangkok: Master in Business Administration, Siam University.
With the increasing of information resources on Internet, More and more companies with same or similar type of products are shifting their focuses to services due to obvious homogenization in technologies, quality and styles. Only through continuous service innovation can meet the ever-changing customer needs.
In the paper, based on the research objective, corresponding research model and assumptions are proposed based on professional theories, and correlated variables are defined reasonably; questionnaires are distributed to objects of study and collected to make clear survey design and analysis method and build and count model further according to variables. According to hypothesis test and collected survey data, the validity of assumptions are analyzed using tools like SPSS to form research model to research the path of influence of E-business customer services to customers’ satisfaction and loyalty. Relevant suggestions for development strategies are made for the innovative management of E-business enterprises, including enhancing their strength, improving service level. In the last part, the future research direction is put forward according to the limitation and deficiency of the research.
Keywords: E-business enterprises, Service innovation management, Customer.
Research on Influencing Factors of Service Innovation Management in E-Business Enterprises
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand