TEDxDurbarMarg: The Practice of Event Management during New Normal

Citation

Agrawal, Gaurav. (2020). TEDxDurbarMarg: The practice of event management during new normal. (Cooperative Education). Bangkok: Siam University.

Abstract

This internship has been conducted in TEDx DurbarMarg, following the practice of the New Normal amid the COVID-19 pandemic. TEDx DurbarMarg is a grassroots initiative, created in the spirit of TED’s overall mission to research and discover “ideas worth spreading.” TEDx brings the spirit of TED to local communities around the globe through TEDx events. These events are organized by passionate individuals who seek to uncover new ideas and to share the latest research in their local areas that spark conversations in their communities. The objectives of the internship include (1) to study Audience Participation, (2) to study Technology bending during Pandemic, (3) to study Customer Engagement activities.

The student was assigned to work with the company as an Intern, in the Organizing Department for 14 weeks. Upon the completion of the internship, it was found that the experience was facilitated by the means of practical learning and theories concerning Services Marketing, Integrated Marketing Communications Management, and Brand Management. Under this pattern, the learnings include the importance of a content strategy, impact of social media campaigns and contests, strategic partnerships and negotiations, and customer relationship management which are very important for future career development and profession.

Keywords: Strategic Partnerships, Content Strategy, Customer Relationship Marketing

TEDxDurbarMarg- The Practice of Event Management during New Normal

Faculty of Business Administration, Siam University, Bangkok, Thailand