The Marketing Strategy Study of New Energy Vehicles under the Low-Carbon Background – Based on Tesla

Last modified: February 25, 2022
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Project Title: The Marketing Strategy Study of New Energy Vehicles under the Low-Carbon Background – Based on Tesla
Author: Feng Guoliang
Advisor: Assoc. Prof. Ching-Fang Chi
Degree: Master of Business Administration
Major: International Master of Business Administration
Faculty: Graduate Schools
Academic year: 2017

Citation

Feng, Guoliang. (2017). The marketing strategy study of new energy vehicles under the low-carbon background – Based on Tesla. (Master’s independent study). Bangkok: Siam University.


Abstract

With the economic development and progress, the automotive industry began to face the important issue of sustainable development, making the development in a bottleneck, mainly related to the environment, transportation and energy and other aspects of the crisis began. With the progress of science and technology, new energy vehicles have the advantage of energy saving, with the environment and energy have the advantages of the beginning of the global promotion and research and development. According to the State Council Development Research Center for the next 10 years forecast, China’s energy gap will be 60%. At the same time, due to fuel vehicles caused by the exhaust emissions, the impact of air quality will be more and more. Therefore, after the State Council decided to new energy automotive industry into China’s key development of the seven emerging industries. And thus makes the major car brand manufacturers continue to the Chinese market to…


The Marketing Strategy Study of New Energy Vehicles under the Low-Carbon Background – Based on Tesla

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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