Using Social Media for Marketing a Startup during a Pandemic: A report on Nochini

Citation

Karkee, Riya. (2020). Using social media for marketing a startup during a pandemic: A report on Nochini. (Cooperative Education). Bangkok: Siam University.

Abstract

This Cooperative report entitled “Using Social Media for Marketing a Startup during a Pandemic: A report on Nochini” incorporates details about the marketing department and operational system of Nochini Pvt.Ltd. Nochini Pvt.Ltd. is the market leader in naturally pressed juice in Nepal.

The major objectives of the study include: (1) to apply theoretical knowledge in regards to marketing activities into practice (2) to understand the role of the marketing department in the company. (3) To understand how the company used social media to create a brand for itself (4) to gain the knowledge to carry out operational activities.

With the company, I was assigned to work as the Marketing Officer for a span of 4 months (17/08/2020 – 17/12/2020). My main responsibilities included social media management, customer relations, social media campaign, content plan, handling operations, feed input data for marketing plan, analysis of data and research.

Upon the completion of the internship, it was found that the problem was resolved by help of team members, finding alternatives as well as with the means of practical learning and theories concerning consumer behavior, brand management, sales and innovation. In this matter, I was able to learn more about demand patterns, customer handling, operational management, and innovating oneself to build client relations through digital platform, relation management with vendors.

Keywords:  Startup, Marketing, Social Media, brand management, knowledge.

Using Social Media for Marketing a Startup during a Pandemic : A report on Nochini

Faculty of Business Administration, Siam University, Bangkok, Thailand