IMBA 2023 - ฐานข้อมูลงานวิจัย มหาวิทยาลัยสยาม

M.Ed

ศึกษาศาสตรมหาบัณฑิต (การบริหารการศึกษาและผู้นำทางการศึกษา)

Ph.D. in Public Education

ปรัชญาดุษฎีบัณฑิต สาขาวิชาภาวะผู้นำและนวัตกรรมการบริหารการศึกษา

The Effects of Information Technology Knowledge to Higher Educational Information Management in Nanjing Universities

MBA February 6, 2024

Feng Jing. 2566 (2023). The Effects of Information Technology Knowledge to Higher Educational Information Management in Nanjing Universities. สารนิพนธ์ (Independent Study). Advisor: Dr. Jidapa Chollathanrattanapong. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

Study on the Integration of Ideological and Political Education into Cooking Courses in Nanjing Commercial College

MBA February 6, 2024

Luo Fei. 2566 (2023). Study on the Integration of Ideological and Political Education into Cooking Courses in Nanjing Commercial College. สารนิพนธ์ (Independent Study). Advisor: Dr. Jidapa Chollathanrattanapong. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

Study on the Marketing Strategy of Anmuxi Yogurt Market

MBA February 4, 2024

Wang Xinyu. 2566 (2023). Study on the Marketing Strategy of Anmuxi Yogurt Market. สารนิพนธ์ (Independent Study). Advisor: Assoc. Prof. Dr. Qiu Chao. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University.

Study on the Influence of the “Job Course Competition Certificate Integration” on Student Learning Outcomes — Taking Shandong Engineering Vocational University as an Example

MBA February 4, 2024

Zheng Jian. 2566 (2023). Study on the Influence of the “Job Course Competition Certificate Integration” on Student Learning Outcomes — Taking Shandong Engineering Vocational University as an Example. สารนิพนธ์ (Independent Study). Advisor: Dr. Zhang Li. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam

Study on the Influence Factors of Digital Teaching Competence Assessment of Micro-sports Curriculum in Nanjing Universities

MBA February 4, 2024

Huang Zhenya. 2566 (2023). Study on the Influence Factors of Digital Teaching Competence Assessment of Micro-sports Curriculum in Nanjing Universities. สารนิพนธ์ (Independent Study). Advisor: Dr. Jidapa Chollathanrattanapong. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

The Learning Effects of Task-driven Method in Computer Teaching Practice in Higher Vocational college-taking Nanjing Business College as an Example

MBA May 9, 2024

Ni Weiguo. 2566 (2023). The Learning Effects of Task-driven Method in Computer Teaching Practice in Higher Vocational college-taking Nanjing Business College as an Example. สารนิพนธ์ (Independent Study). Advisor: Dr. Jidapa Chollathanrattanapong. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

The Effects of Marketing Mix (4Ps) and Brand Image on Consumers’ Purchase Intention– Taking Huawei Mobile Phones in Haidian District of Beijing as An Example

MBA February 4, 2024

Song Wenqing. 2566 (2023). The Effects of Marketing Mix (4Ps) and Brand Image on Consumers’ Purchase Intention– Taking Huawei Mobile Phones in Haidian District of Beijing as An Example. สารนิพนธ์ (Independent Study). Advisor: Dr. Ma Yu. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok:

The Influence of Low-Carbon Labelling on Tourist Consumption Behavior– A Case Study of 5A Scenic Spots in China’s Henan Province

MBA December 19, 2023

Qiao Yu. 2566 (2023). The Influence of Low-Carbon Labelling on Tourist Consumption Behavior– A Case Study of 5A Scenic Spots in China’s Henan Province สารนิพนธ์ (Independent Study). Advisor: Dr. Jidapa Chollathanrattanapong. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

Study on Social Media Marketing of Chinese Film Based on AISAS Model——Taking TikTok as an Example

MBA May 9, 2024

Xin Xiaoyi. 2566 (2023). Study on Social Media Marketing of Chinese Film Based on AISAS Model——Taking TikTok as an Example. สารนิพนธ์ (Independent Study). Advisor: Dr. Liao Zhigao. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

SWOT Analysis of Chinese Television Shopping

MBA December 9, 2023

Guo Jiahao. 2566 (2023). SWOT Analysis of Chinese Television Shopping. สารนิพนธ์ (Independent Study). Advisor: Dr. Song Yingjie. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). International Business Management. Master of Business Administration. Bangkok: Siam University

Study on the Influencing Factors of Teacher Recruitment Satisfaction in Shenyang Qianfeng Education and Training Institution

MBA May 9, 2024

Wei Song. 2566 (2023). Study on the Influencing Factors of Teacher Recruitment Satisfaction in Shenyang Qianfeng Education and Training Institution. สารนิพนธ์ (Independent Study). Advisor: Dr. Liao Zhigao. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

The Effect of Relationship Marketing Factors on Customer Satisfaction and Behavioral Intention: The Case of New Channel International Education Group Limited

MBA December 8, 2023

Yidan Zhu. 2566 (2023). The Effect of Relationship Marketing Factors on Customer Satisfaction and Behavioral Intention: The Case of New Channel International Education Group Limited. สารนิพนธ์ (Independent Study). Advisor: Prof. Dr. Li Chunyou. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). International Business Management. Master of Business Administration. Bangkok: Siam University

How to Reduce the Impact of Global Financial Crises in the Future in Europe? Derived from Economic Depressions in the Past

MBA December 6, 2023

Marvin Teschner. 2566 (2023). How to Reduce the Impact of Global Financial Crises in the Future in Europe? Derived from Economic Depressions in the Past. สารนิพนธ์ (Independent Study). Advisor: ดร.ธนกร ลิ้มศรัณย์ – Dr. Tanakorn Limsarun. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam

Study on the learning effects of constructivism on mixed dance: Take Quanzhou Vocational and Technical University as an example

MBA May 9, 2024

Chen Linxin. 2566 (2023). Study on the learning effects of constructivism on mixed dance: Take Quanzhou Vocational and Technical University as an example. สารนิพนธ์ (Independent Study). Advisor: Dr. Jidapa Chollathanrattanapong. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

Study on the Marketing Strategy of ByteDance Company in the Internet Industry-Taking TikTok as an Example

MBA May 9, 2024

Guan Xing. 2566 (2023). Study on the Marketing Strategy of ByteDance Company in the Internet Industry-Taking TikTok as an Example. สารนิพนธ์ (Independent Study). Advisor: Dr. Ma Yu. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

Study on Cost Control in the Construction Industry Based on Value Chain Theory—Take Chang’ an Construction Company As An Example

MBA November 24, 2023

Wei Tinghe. 2566 (2023). Study on Cost Control in the Construction Industry Based on Value Chain Theory—Take Chang’ an Construction Company As An Example. สารนิพนธ์ (Independent Study). Advisor: Assoc. Prof. Dr. Qiu Chao. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Finance and Accounting. Master of Business Administration. Bangkok: Siam University

The Effects of Short Video Marketing on Consumer’s Purchase Intention – A Case of Florasis Corporation, Ltd

MBA November 16, 2023

ZHAO JINGNAN. 2566 (2023). THE EFFECTS OF SHORT VIDEO MARKETING ON CONSUMER’S PURCHASE INTENTION – A CASE OF FLORASIS CORPORATION, LTD.. สารนิพนธ์ (Independent Study). Advisor: Dr. Zhang Li. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

Study on Strategies for Cultivating Healthy Behaviors in the Core Literacy of Physical Education Subjects for Higher Vocational Students- Taking Quan Zhou Light Industry Vocational College as An Example

MBA November 12, 2023

Qingshan Wang. 2566 (2023). Study on the Implementation Status and Countermeasures of Dance Classes in Higher Preschool Education: Taking Quanzhou Light Industry Vocational College as an Example. สารนิพนธ์ (Independent Study). Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. Education Management. Bangkok:

Study on the Implementation Status and Countermeasures of Dance Classes in Higher Preschool Education: Taking Quanzhou Light Industry Vocational College as an Example

MBA November 12, 2023

Jie Li. 2566 (2023). Study on the Implementation Status and Countermeasures of Dance Classes in Higher Preschool Education: Taking Quanzhou Light Industry Vocational College as an Example. สารนิพนธ์ (Independent Study). Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. Education Management. Bangkok:

Study on the Marketing Strategy of Zhonghao Hotel

MBA May 9, 2024

6317195890 Li Jiang. 2566 (2023). Study on the Marketing Strategy of Zhonghao Hotel. สารนิพนธ์ (Independent Study). Advisor: Dr. Liao Zhigao. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

Study on the Marketing Strategy of Colorful Bear Children’s Art Training Institution

MBA November 12, 2023

Chen Caibin. 2566 (2023). Study on the Marketing Strategy of Colorful Bear Children’s Art Training Institution. สารนิพนธ์ (Independent Study). Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. Education Management. Bangkok: Siam University

Study on the influence of influencer live streaming on the purchase intention of college students in Guangxi, China

MBA May 9, 2024

6317195873 Lin Yu. 2566 (2023). Study on the influence of influencer live streaming on the purchase intention of college students in Guangxi, China. สารนิพนธ์ (Independent Study). Advisor: Prof. Dr. Li Chunyou. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok: Siam University

Study on the Influencing Factors of Students’ Employment Pressure of Higher Vocational College—Taking Quanzhou Light Industry Vocational College as an Example

MBA May 9, 2024

6317195435 Wu Wentan. 2566 (2023). Study on the Influencing Factors of Students’ Employment Pressure of Higher Vocational College—Taking Quanzhou Light Industry Vocational College as an Example. สารนิพนธ์ (Independent Study). Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Master of Business Administration. International Business Management. Bangkok:

Study on Customer Satisfaction in Experience Marketing of East Fitness Club in Wenzhou

MBA November 12, 2023

Wang Xuejun. 2566 (2023). Study on Customer Satisfaction in Experience Marketing of East Fitness Club in Wenzhou. สารนิพนธ์ (Independent Study). Advisor: Assoc. Prof. Dr. Qiu Chao. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). Finance and Accounting. Master of Business Administration. Bangkok: Siam University

Study on Huawei’s Digital Transformation in the Digital Era

MBA November 12, 2023

Huang Zhouming. 2566 (2023). Study on Huawei’s Digital Transformation in the Digital Era. สารนิพนธ์ (Independent Study). Advisor: Dr. Zhang Li. ปริญญาโท (Master’s Degree). บัณฑิตวิทยาลัย (Graduate School). International Business Management. Master of Business Administration. Bangkok: Siam University

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