Discussion on the new marketing concept of tourism enteprises in China: In case of Cyts

Citation

Dongguang, Li. (2017). Discussion on the new marketing concept of tourism enteprises in China: In case of Cyts. (Independent study, Master of Business Administration). Bangkok: Siam University.

Abstract

Based on the present situation of the development of tourism enterprises in China, this paper analyzes the current situation and shortcomings of the marketing concept of tourism enterprises. Based on the analysis of the marketing concept of the tourism industry enterprises, the paper puts forward a new marketing concept and connotation of the continuous development of our economy and the improvement of people’s standard of living. Travel is an important way of life. The connection between tourism and people’s life is more and more closely. The demand for leisure and recreation is more intense, the demand of tourism is becoming more and more diversified, and the rapid development of the market demands more demand for tourism enterprises. With the development of tourism enterprises and the promotion of management level, there are many well-known tourist brands. In this process, there are some rich tourist resources, and there is a certain difference in the marketing management level and marketing concept of tourism enterprises compared with the surrounding tourism environment and the gap. Some tourism-related institutions, outside organizations are not fully involved in tourism marketing activities, the rapid development of the Internet, the rapid development of online tourism, and the tourism enterprises have brought opportunities and challenges, effectively solve the new challenges of tourism enterprises, in the new economic situation Core competitiveness has aroused the thinking of enterprises and scholars

Facing the changing market, the traditional concept of tourism marketing is becoming more and more popular with the market, the development of market economy and the promotion of people’s living standard, people’s demand for spiritual and service experience is higher and higher, which requires the use and improvement of new marketing ideas The way of tourism management is to adapt to the development of market economy, introduce new marketing concept in tourism and adapt to the needs of economic development under the new situation. The new marketing concept promotes the importance of the Internet, insists on green marketing, customizing marketing, attaches importance to the experience of customers, grasps the industry opportunities brought by the development of the Internet, sets up a new concept of marketing, promotes the core competitiveness of tourism enterprises, and advances the new development of our country’s tourism industry.

Keywords:  Tourism enterprises; Marketing concept; CYTS.

Discussion on the new marketing concept of tourism enteprises in China: In case of Cyts

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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