Influential factor of Chinese College student online shopping behavior in Guangxi, China

Citation

Xiaomin, Yang. (2017). Influential factor of Chinese College student online shopping behavior in Guangxi, China. (Master’s independent study). Bangkok: Siam University.

Abstract

At present, with the application and popularity of the network, as computer and smart phone get faster and bandwidth costs come down,, more and more Internet users in favor online shopping, online shopping has become a part of daily life. It uses its own special method to impact on people traditional consumptive habits and attitudes, and it has gone into the public feeling with its special advantage.

This paper attempted to find out the Influential factor of Chinese college student online shopping behavior and to improve and develop the service of E-commerce entrepreneurship in advance. The research was conducted using questionnaire to collect data. The questionnaires were randomly distributed to 400 college students in Guangxi, China. The data collected was analyzed using SPSS program to calculate frequency, percentage, means, standard deviation, and the significant of independent-samples T-test.

Key findings are the favorite products, websites, device and payments of college student, the most important motivations and barriers consumers face when they shop online, and the main influences on college student’s shopping behavior.

Keywords:  E-commerce, online shopping, college students, behavior, GuangXi China.

Influential factor of Chinese College student online shopping behavior in Guangxi, China

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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