Research on the Application Status of Brand Marketing in China’s Tourism

Last modified: August 10, 2022
Estimated reading time: 2 min
Project Title: Research on the Application Status of Brand Marketing in China’s Tourism
Author: Mr. Huang Minghe
Advisor: Dr. Zhang Li
Degree: Master of Business Administration (International Program)
Major: International Business Management
Faculty: Graduate Schools
Academic year: 2022


Conference Proceedings
2nd National and International Academic Conference “Innovation and Management for Sustainability” 15-16 December 2020


Huang, Minghe. (2022). Research on the application status of brand marketing in China’s tourism. (Master’s independent study). Bangkok: Siam University.


With continuous advancement of reform, opening up, and rapid development of the national economy, tourism has become a main ways for people to relax. China pays more and more attention to the development of tourism, and successively introduced some policies to support it. Tourism has become an indispensable part of the national economy. China has a vast territory, a long history, and natural and human resources, and is leading in tourism resources. Compared with other developed countries, China’s tourism industry began late, and there is a gap. After the reform and opening up, China has paid more and more attention to the tourism industry, and now China has become a world tourist country. Although China’s rural tourism started late, it has developed rapidly,from the 1980s to present, it has gone through three stages: the budding period, the early development period and the vigorous development period. With the continuous development of China’s economy, peoples demand for spiritual life has also been on an upswing. The rural tourism economy has also continued to heat up, courtyard tourism also continued to emerge, and there were also some problems. This article was based on research and development. From the perspective of courtyard tourism, it analyzed how China’s rural tourism used brand marketing to develop tourism with its own characteristics in combination with local reality and solve the outstanding problems in the application of rural tourism.

Keywords:Rural tourism, economic development, brand marketing.

Research on the Application Status of Brand Marketing in China’s Tourism

Master of Business Administration (International Program), Siam University, Bangkok, Thailand


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