Road Mapping Strategy for a Software Company

Last modified: August 28, 2020
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Project Title: Road Mapping Strategy for a Software Company
Author: Prabin Shakya
Advisor: Ms. Yhing Sawheny
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: International College
Semester / Academic year: 2/2019

Citation

Shakya, Prabin. (2019). Road mapping strategy for a Software Company. (Cooperative Education). Bangkok: Siam University.


Abstract

The cooperative report entitled “Road Mapping Strategy for a Software Development company has the goal to study”, investigate, examine the strategies that are implemented to create a product mapping into selling the final product. There is a huge potential market for software’s that are based on sound product strategy, realistic and fully supported by key product stakeholders. I had the opportunity to get a glimpse of IT world which is very vague for my understanding until and unless I was an IT graduate. Objective of my study includes: (1) To study importance of road mapping strategies to achieve the organizational goal, (2) To be familiar with the corporate culture of the organization. (3) To study need and importance of strategies implemented. With the company Nextgen with is based in Nepal, I was assigned to work as under the supervision of sales and marketing, in the department of sales and marketing which occurred during the period of 3 February to 24 March, 2020. Main responsibilities were to learn about the software, to come up with different road mapping strategies, assist in the management of marketing, assist in performing marketing analysis, research and evaluate competitive analysis, research market trends, formulate short term strategies to contribute in product road mapping, assist superiors in completion of their work. I have also come to realize that the theories learned in classroom do not always get implied as it states. The practical environment is subject to other external factors as well while complementing the theories. Upon completion of the internship, it is found that the problem I faced as an intern was resolved by means of self- learning and understanding the core of the problems and then via the guidance of supervisor, solving them. In this matter, I am able to learn more about social and communication skill and work ethics which are very important for future career development and profession.

Keywords: Product road mapping, product strategies


Road Mapping Strategy for a Software Company

Faculty of Business Administration, Siam University, Bangkok, Thailand

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