Study of B2B Marketing of ERP Solution Provider

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Project Title: Study of B2B Marketing of ERP Solution Provider
Author: Miss Shriya Maharjan
Advisor: Mr. Worapoom Saengkaew
Degree: Bachelor of Business Administration
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2018

Citation

Maharjan, S. (2018). Study of B2B marketing of ERP solution provider. (Cooperative Education). Bangkok: Faculty of Business Administration Siam University.


Abstract

This cooperative report entitled “Study of B2B Marketing of ERP Solution Provider” has the goals to study about the virtual aspect of marketing of ERP provider in Nepal. The objectives of the study include to study the virtual aspects of digital marketing targeted to business organizations, to conduct awareness events to the prospective business organizations regarding ERP and cloud services, to examine and execute promotional campaigns and events directed to provide latest information of NetSuite, ERP, Cloud technologies via social media platforms, to conduct awareness events to the prospective business organizations regarding ERP and cloud services. With the company, I was assigned to work as Marketing and Branding Intern in department of Marketing and Branding. The main responsibilities were to improve the engagement of the targeted clients in digital platform by providing them with articles, news, blogs, and information regarding ERP system and evolving cloud technology around the globe. Similarly, I needed raise awareness amongst the business organizations regarding benefits of ERP system as it is a freshly new concept/system in Nepal and very less portion of companies have implemented ERP.

Keywords:  digital marketing, social media engagement, events, cloud ERP.


Study of B2B Marketing of ERP Solution Provider

Faculty of Business Administration, Siam University, Bangkok, Thailand

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