|Project Title:||The Study of Cultural Differences on International Business Negotiations between China and Western Countries
|Author:||Ms. Yang ZhengZhu
|Advisor:||Associate Professor Dr. Qiu Chao|
|Degree:||Master of Business Administration|
2019 Panyapiwat International Conference on Social Science and Management “Innovation Development and Management in the Digital Age” on February 18, 2019
Yang, ZhengZhu. (2020). The study of cultural differences on international business negotiations between China and Western countries. (Independent study, Master of Business Administration). Bangkok: Siam University.
Business negotiations under different cultural conditions are cross-cultural negotiations. Today, as the world economy becomes more and more globalized, it is particularly important to understand the cultural differences between countries as the international business activities are frequent and close. Otherwise, it may cause unnecessary misunderstandings and may even directly affect the actual business activities effect. This means that it is very important to resolve the impact of different cultural backgrounds on international business negotiations.
Based on the reality of international business negotiations, this paper analyzed the main aspects of cultural differences between China and the West and its impact on the negotiations, and proposed countermeasures for cultural differences in international business negotiations, for the negotiation of international business negotiations for foreign trade and economic activities how to effectively reduce the adverse effects of cultural differences provides an important reference. The research results of this paper have good theoretical significance and practical application value.
Keywords: International business, Negotiation, Culture, Cultural differences, Influences and countermeasures.
The Study of Cultural Differences on International Business Negotiations between China and Western Countries
Master of Business Administration (International Program), Siam University, Bangkok, Thailand
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