YouTube Partner Program to Better Protect Content Creators

Last modified: July 24, 2020
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Project Title: YouTube Partner Program to Better Protect Content Creators
Author: Ayush Shah
Advisor: Dr. Nattiga Silalai and Sarthak Chhetri
Degree: Bachelor of Business Administration (B.B.A.)
Major: Marketing
Faculty: International College
Semester / Academic year: 2/2018


Shah, Ayush. (2018). YouTube partner program to better protect content creators. (Cooperative Education). Bangkok: Siam University.


This cooperative report entitled “YouTube Partner Program to Better Protect Content Creators” has the goals to study the entertainment industry and how change in content has influenced the industry in Nepal. The objectives of the study includes: (1) to relate theoretical studies and implement it on real job experience, (2) to evaluate the demand and supply of contents with focus on quality production and (3) to study the entire service provided by the organization. With the company, I was assigned to work as a brand and marketing intern, in the department of operations and business development. Some of the main responsibilities were to keep a rotation between departments and get involved with the department heads. During the internship substantial work was done which included (i) re-designing the company profile in power point and work as a bridge between MINISO and Nepalflix, (ii) making weekly YouTube reports and building up on personal and public relation, (iii) scouting for new content creators and content marketing through SEO, and (iv) building the brand image of Nepalflix.

Upon the completion of the internship, it found that the problem was resolved by means of communication and teamwork. In this matter, I was able to learn more about the real life job experience and what it takes to keep the organization running smoothly, which are very important for future career development and profession.

Keywords:  Content ID, Content Marketing, Monetization, Copyright issues.

YouTube Partner Program to Better Protect Content Creators

Faculty of Business Administration, Siam University, Bangkok, Thailand

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