IMBA - ฐานข้อมูลงานวิจัย มหาวิทยาลัยสยาม

M.Ed

ศึกษาศาสตรมหาบัณฑิต (การบริหารการศึกษาและผู้นำทางการศึกษา)

Ph.D. in Public Education

ปรัชญาดุษฎีบัณฑิต สาขาวิชาภาวะผู้นำและนวัตกรรมการบริหารการศึกษา

Tourism and Hospitality Industry

ภาควิชาอุตสาหกรรมการท่องเที่ยวและการบริการ

Research on marketing strategy of Huawei’s high-end smartphones

MBA June 13, 2019

Project Title: Research on marketing strategy of Huawei’s high-end smartphones Author: Ms. Gao GuangHui Advisor: Associate Professor Dr.Chiao-Ming Li Degree: Master of Business Administration Major: Business Administration Faculty: Graduate Schools Academic year: 2018 Citation Gao, GuangHui. (2018). Research on marketing strategy of Huawei’s high-end smartphones. (Independent study, Master of Business

A study on factors affecting Thai consumers’ purchase decision in social commerce

MBA June 13, 2019

Project Title: A study on factors affecting Thai consumers’ purchase decision in social commerce Author: Mr. Hongya Chen Advisor: Associate Professor Dr.Chiao-Ming Li Degree: Master of Business Administration Major: Business Administration Faculty: Graduate Schools Academic year: 2018 Citation Hongya, Chen. (2018). A study on factors affecting Thai consumers’ purchase decision

The EU as a model for ASEAN

MBA June 13, 2019

Project Title: The EU as a model for ASEAN Author: Mr.Fabrice Bach Advisor: Dr.Teerachote Phongtaveewut Degree: Master of Business Administration Major: International Business Faculty: Graduate Schools Academic year: 2018 การอ้างอิง/citation Bach, Fabrice. (2018). The EU as a model for ASEAN. (Independent study, Master of Business Administration). Bangkok: Siam University. Abstract

The relationship between accounting professional judgment ability and moral philosophy: Obedience pressure, self-interest motivation and professional commitment as moderating variables

MBA August 30, 2022

Yuxiao, Zheng. (2018). The relationship between accounting professional judgment ability and moral philosophy: Obedience pressure, self-interest motivation and professional commitment as moderating variables. (Master’s independent study). Bangkok: Siam University.

Research on marketing strategy of large business hotels in Thailand

MBA August 30, 2022

Project Title: Research on marketing strategy of large business hotels in Thailand Author: Mr. Yi Wei Advisor: Associate Professor Dr.Chao Qiu Degree: Master of Business Administration Major: Business Administration Faculty: Graduate Schools Academic year: 2018 Citation Yi, Wei. (2018). Research on marketing strategy of large business hotels in Thailand. (Master’s

Research on competitiveness of export trade and strategy of Thai Mango

MBA August 30, 2022

Liu, Jiamin. (2018). Research on competitiveness of export trade and strategy of Thai Mango. (Master’s independent study). Bangkok: Siam University.

The influence of digital marketing on consumer buying decision of industrial machinery

MBA June 6, 2019

Project Title: The influence of digital marketing on consumer buying decision of industrial machinery Author: Mr.Nutdanai Phuchong Advisor: Dr.Teerachote Phongtaveewut Degree: Master of Business Administration Major: International Business Management Faculty: Graduate Schools Academic year: 2018 การอ้างอิง/citation Nutdanai Phuchong. (2018). The influence of digital marketing on consumer buying decision of industrial

A study of the community based tourism for successful implementation in Banteay Chhmar Temple, Cambodia

MBA June 6, 2019

Project Title: A study of the community based tourism for successful implementation in Banteay Chhmar Temple, Cambodia Author: Mr.Morm Savonn Advisor: Dr. Teerachot Phongtaveewut Degree: Master of Business Administration Major: Hotel and Tourism Management Faculty: Graduate Schools Academic year: 2018 Citation Morm, Savonn. (2018). A study of the community based

A study of district central co-operative banks in Uttar Pradesh, India Using the Camel model

MBA June 1, 2019

Project Title: A study of district central co-operative banks in Uttar Pradesh, India Using the Camel model Author: Mr.Raj Sankrit Advisor: Associate Professor Dr. Om Huvanand Degree: Master of Business Administration Major: Finance Faculty: Graduate Schools Academic year: 2018 Citation Sankrit, Raj. (2018). A study of district central co-operative banks

Thai consumers’ perception and evaluation of Chinese products

MBA August 30, 2022

Yatao, Deng. (2018). Thai consumers’ perception and evaluation of Chinese products. (Master’s independent study). Bangkok: Siam University.

Differences and special features of online compared to offline recommendations

MBA October 26, 2019

Project Title: Differences and special features of online compared to offline recommendations Author: Mr.Mehmet Hasan Erdogan Advisor: Dr. Frank Faulkner Degree: Master of Business Administration Major: International Master of Business Administration Faculty: Graduate Schools Academic year: 2018 Citation Erdogan, Mehmet Hasan. (2018). Differences and special features of online compared to

The relation factors of the employee turnover intention of Thai Union Group in Mahachai, Samut Sakhon. (TUG)Thailand

MBA May 30, 2019

Project Title: The relation factors of the employee turnover intention of Thai Union Group in Mahachai, Samut Sakhon. (TUG)Thailand Author: Mr. Soe Htike Advisor: Dr. Teerachot Phongtaveewut Degree: Master of Business Administration Major: Marketing Faculty: Graduate Schools Academic year: 2018 Citation Soe, Htike. (2018). The relation factors of the employee

A study of the impact of the demographic characteristic of Chinese tourists consumption behavior in Thailand

MBA May 26, 2019

Project Title: A study of the impact of the demographic characteristic of Chinese tourists consumption behavior in Thailand Author: Ms. Hu Caimei Advisor: Dr. Teerachot Phongtaveewut Degree: Master of Business Administration Major: Finance and Banking Faculty: Graduate Schools Academic year: 2018 Citation Hu, Caimei. (2018). A study of the impact

Information technology: An actual driving force for productivity and profitability of companies?

MBA May 26, 2019

Project Title: Information technology: An actual driving force for productivity and profitability of companies? Author: Mr.Philipp Joe Liepert Advisor: Associate Professor Dr. Om Huvanand Degree: Master of Business Administration Major: Technology and Innovation Management Faculty: Graduate Schools Academic year: 2018 Citation Liepert, Philipp Joe. (2018). Information technology: An actual driving

An empirical study of the impact of third-party payments on inflation in China

MBA May 25, 2019

Project Title: An empirical study of the impact of third-party payments on inflation in China Author: Ms. Wen Shimei Advisor: Dr. Teerachot Phongtaveewut Degree: Master of Business Administration Major: Finance and Banking Faculty: Graduate Schools Academic year: 2018 Citation Wen, Shimei. (2018). An empirical study of the impact of third-party

A study of customer loyalty in food retail market, Yangon

MBA May 26, 2019

Project Title: A study of customer loyalty in food retail market, Yangon Author: Mr. Win Hlaing Advisor: Dr. Teerachot Phongtaveewut Degree: Master of Business Administration Major: Marketing Faculty: Graduate Schools Academic year: 2018 Citation Win, Hlaing. (2018). A study of customer loyalty in food retail market, Yangon. (Independent study, Master

The competitive strategies of the International Program in Hotel and Tourism Management Department at Siam University case study approach

MBA June 26, 2019

Project Title: The competitive strategies of the International Program in Hotel and Tourism Management Department at Siam University case study approach Author: Miss Nang Su Kan Htar Advisor: Dr. Teerachote Pongtaveewould Degree: Master of Business Administration Major: International Master of Business Administration Faculty: Graduate Schools Academic year: 2018 Citation Nang

Social media marketing form the viewpoint of CRM–taking Xiaomi company as an example

kallayanee-vee May 12, 2019

Project Title: Social media marketing form the viewpoint of CRM–taking Xiaomi company as an example Author: Miss. Liping Yu Advisor: Assoc. Prof. Dr.Om Huvanand Degree: Master of Business Administration Major: Marketing Faculty: Graduate Schools Academic year: 2018 Citation Liping, Yu. (2018). Social media marketing form the viewpoint of CRM–taking Xiaomi

Factors influencing the adoption of technologies in the insurance industry: A Thanachart insurance study

MBA January 26, 2020

Project Title: Factors influencing the adoption of technologies in the insurance industry: A Thanachart insurance study Author: Ahaiwe Ikenna Joshua Advisor: Dr. Tanakorn Limsarun Degree: Master of Business Administration Major: General Management Faculty: Graduate Schools Academic year: 2018 Citation Joshua, Ahaiwe Ikenna. (2018). Factors influencing the adoption of technologies in

A Study of Tourism Development and Prospects for The Future of Mrauk-U, Rakhine State, Myanmar

MBA April 18, 2019

Project Title: A Study of Tourism Development and Prospects for The Future of Mrauk-U, Rakhine State, Myanmar Author: Kyaw Win Naing Advisor: Assoc. Prof. Dr.Om Huvanand Degree: Master of Business Administration Major: International Master of Business Administration Faculty: Graduate Schools Academic year: 2018 การอ้างอิง/citation Kyaw Win Naing. (2019). A study

Effective pre-purchase process strategies for improving online sales of antiaging skin care products

MBA January 26, 2020

Project Title: Effective pre-purchase process strategies for improving online sales of antiaging skin care products Author: Mr.Navneet Thakur Advisor: Dr.Tanakorn Limsarun Degree: International Master in Business Administration Major: General Management Faculty: Graduate Schools Academic year: 2018 การอ้างอิง/citation Thakur, Navneet. (2018). Effective pre-purchase process strategies for improving online sales of antiaging

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