บริหารธุรกิจมหาบัณฑิต - Master of Business Administration Program - ฐานข้อมูลงานวิจัย มหาวิทยาลัยสยาม

M.Ed

ศึกษาศาสตรมหาบัณฑิต (การบริหารการศึกษาและผู้นำทางการศึกษา)

Ph.D. in Public Education

ปรัชญาดุษฎีบัณฑิต สาขาวิชาภาวะผู้นำและนวัตกรรมการบริหารการศึกษา

Tourism and Hospitality Industry

ภาควิชาอุตสาหกรรมการท่องเที่ยวและการบริการ

Study of Attracting and Recruiting Talent Based on Employer Branding: A Case Study of Volkswagen

Siam U December 14, 2022

Project Title: Study of Attracting and Recruiting Talent Based on Employer Branding: A Case Study of Volkswagen Author: Jiang Ning Advisor: Assoc. Prof. Dr. Qiu Chao Degree: Master of Business Administration Major: International Business Management Faculty: Graduate Schools Academic year: 2022 Url: Published: EUrASEANs The EUrASEANs: journal on global socio-economic

Research on The New Media Marketing Strategy of ZHONGFANGLIANBO Investment Development Co., Ltd

Siam U November 2, 2022

He Yuxin. (2022). Research on the new media marketing strategy of ZHONGFANGLIANBO Investment Development Co., Ltd. (Master’s independent study). Bangkok: Siam University.

Impact of New Normal in Employee Motivation and Productivity

Siam U November 2, 2022

Thwin, Nan Ei Ei Moe. (2022). Impact of new normal in employee motivation and productivity. (Master’s independent study). Bangkok: Siam University.

การสื่อสารการตลาดเชิงบูรณาการที่มีผลต่อการรับรู้และจดจําของร้าน สแตนด์บายอัส ลิมิเต็ด พาร์ทเนอร์ชิป

Siam U October 11, 2022

ธนวรรณ น้ำลึก. (2565). การสื่อสารการตลาดเชิงบุณณาการที่มีผลต่อการรับรู้และจดจำของร้านแสตนด์บายดัส ลิมิเต็ด พาร์ทเนอร์ชิป. (การค้นคว้าอิสระบริหารธุรกิจมหาบัณฑิต). กรุงเทพฯ: บัณฑิตวิทยาลัย มหาวิทยาลัยสยาม.

Challenges Professional Sports Faced During Covid-19 with no Fans in Attendance

Siam U December 9, 2022

Kevin Paul Noone. (2022). Challenges professional sports faced during Covid-19 with no fans in attendance. (Master’s independent study). Bangkok: Siam University.

Study on Strategies for Improving the Core Competitiveness of Beijing VANKE Pension Apartment in China

Siam U September 3, 2022

Liu, Ningning. (2022). Study on strategies for improving the core competitiveness of Beijing VANKE Pension Apartment in China. (Master’s independent study). Bangkok: Siam University.

The Marketing Strategy of Xiaomi Company from the Perspective of Brand Value Research

Siam U December 9, 2022

Luan, Zijia. (2022). The marketing strategy of Xiaomi Company from the perspective of brand value research. (Master’s independent study). Bangkok: Siam University.

Impacts of the COVID-19 Pandemic on Supply Chains of the German Automotive Industry

Siam U September 1, 2022

Thiems, Marcel. (2022). Impacts of the COVID-19 Pandemic on supply chains of the German automotive industry. (Master’s independent study). Bangkok: Master of Business Administration Siam University.

Factors Influencing the Consumption of Electric Vehicles in China

Siam U August 24, 2022

Zhang, Zhao. (2022). Factors Influencing the Consumption of Electric Vehicles in China. (Master’s independent study). Bangkok: Siam University.

The Impact of COVID-19 Regulations on Supply Chains in the Automotive Industry

Siam U August 17, 2022

Moos, Nikolaus. (2022). The impact of COVID-19 regulations on supply chains in the automotive industry. (Master’s independent study). Bangkok: Master of Business Administration Siam University.

Research on the Current Situation of Employability of Business Administration Majors Under the Background of COVID-19 Epidemic in 2020

Siam U August 10, 2022

Huang, Minghe. (2021). Research on the current situation of employability of business administration majors under the background of COVID-19 Epidemic in 2020. (Master’s independent study). Bangkok: Siam University.

Research on the Application Status of Brand Marketing in China’s Tourism

Siam U August 10, 2022

Huang, Minghe. (2021). Research on the application status of brand marketing in China’s tourism. (Master’s independent study). Bangkok: Siam University.

Research on Strategic Choice of Cross-Border E-Commerce Enterprises

Siam U August 4, 2022

Lin Jinbo. (2021). Research on strategic choice of cross-border E-Commerce enterprises. (Master Independent Study). Bangkok: Siam University.

The Emergence of Crisis: A Catalyst to Start-Up a Business for Entrepreneurs Using Paradigm Shift

Siam U August 2, 2022

Haguingan, Covelette May Carupo. (2021). The emergence of crisis: A catalyst to start-up a business for entrepreneurs using paradigm shift. (Master’s independent study). Bangkok: Siam University.

Research Internet Marketing in the Epidemic Era: Live-streaming and E-commerce at DouYin Case Study

Siam U July 9, 2022

Lu, Wei. (2021). Research internet marketing in the epidemic era: Live-streaming and E-commerce at DouYin case study. (Master’s independent study). Bangkok: Siam University.

Research on the Dynamic Relationships Between RMB Real Effective Exchange Rate and Shanghai Composite Index

Siam U June 9, 2022

Jin, Ying. (2021). Research on the dynamic relationships between RMB real effective exchange rate and shanghai composite index. (Master’s independent study). Bangkok: Siam University.

Research on the Influencing Factors of Farmers’ Happiness in Jiangxi Province

Siam U May 31, 2022

Pan, Zhigao. (2021). Research on the influencing factors of farmers’ happiness in Jiangxi Province. (Master’s independent study). Bangkok: Siam University.

Construction of Enterprise Business Management Mode Under the Transformation of Economic Structure

Siam U July 9, 2022

Ma, Feng. (2021). Construction of enterprise business management mode under the transformation of economic structure. (Master’s independent study). Bangkok: Siam University.

Research on the Optimization of Commercial Real Estate Operation Management Based on Value Chain: The Case Study of a Commercial Project of China Real Estate Group

Siam U May 11, 2022

Zhang, Hao. (2021). Research on the optimization of commercial real estate operation management based on value chain: the case study of a commercial project of china real estate group. (Master’s independent study). Bangkok: Siam University.

Research on Marketing Strategy Optimization

Siam U May 11, 2022

Yu, Zhixiang. (2021). Research on marketing strategy optimization. (Master’s independent study). Bangkok: Siam University.

Research on Online Marketing Strategy of Strawberry in Farm

Siam U May 11, 2022

Wu, Tiefeng. (2021). Research on online marketing strategy of strawberry in farm. (Master Independent Study). Bangkok: Siam University.

Analysis of the Development Problems and Countermeasures of Small and Medium-sized Real Estate Enterprises in Beijing – A Case Study of Capital Real Estate Co., Ltd

Siam U May 11, 2022

Project Title: Analysis of the Development Problems and Countermeasures of Small and Medium-sized Real Estate Enterprises in Beijing – A Case Study of Capital Real Estate Co., Ltd Author: Mr. Li Tian Feng Advisor: Dr. Titanan Sun Degree: Master of Business Administration (International Program) Major: International Business Management Faculty: Graduate

A Study on the Influence of Organizational Culture on Innovation Management: A Case Study of Apple Inc

Siam U May 11, 2022

Tomongkhon, Jhomphong. (2021). A study on the influence of organizational culture on innovation management: A case study of Apple Incance. (Master’s independent study). Bangkok: Master of Business Administration Siam University.

Forced E-Learning in Education Management During Covid19: Resilience of Pre- and Post-Pandemic in Developed and Developing Nations

Siam U May 11, 2022

Cai, Shangxin. (2021). Forced E-Learning in education management during Covid19: Resilience of pre- and post-pandemic in developed and developing nations. (Master Independent Study). Bangkok: Siam University.

The Study of Gender Equality and Professional Empowerment in Modern Business World

Siam U May 11, 2022

Lin, Tin Zar. (2021). The study of gender equality and professional empowerment in modern business world. (Master’s independent study). Bangkok: Master of Business Administration Siam University.

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Advertising

Digital

Performance

Public

Radio

Business Administration

Accounting & Finance

General Management

Industrial Management

International Business

Marketing

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