Hongyi, Huang. (2018). Research of the tourism industry development strategy in Bangkok of Thailand. (Master’s independent study). Bangkok: Siam University.
Project Title: Research on marketing strategy of Huawei’s high-end smartphones Author: Ms. Gao GuangHui Advisor: Associate Professor Dr.Chiao-Ming Li Degree: Master of Business Administration Major: Business Administration Faculty: Graduate Schools Academic year: 2018 Citation Gao, GuangHui. (2018). Research on marketing strategy of Huawei’s high-end smartphones. (Independent study, Master of Business
Project Title: A study on factors affecting Thai consumers’ purchase decision in social commerce Author: Mr. Hongya Chen Advisor: Associate Professor Dr.Chiao-Ming Li Degree: Master of Business Administration Major: Business Administration Faculty: Graduate Schools Academic year: 2018 Citation Hongya, Chen. (2018). A study on factors affecting Thai consumers’ purchase decision
Project Title: The EU as a model for ASEAN Author: Mr.Fabrice Bach Advisor: Dr.Teerachote Phongtaveewut Degree: Master of Business Administration Major: International Business Faculty: Graduate Schools Academic year: 2018 การอ้างอิง/citation Bach, Fabrice. (2018). The EU as a model for ASEAN. (Independent study, Master of Business Administration). Bangkok: Siam University. Abstract
Yuxiao, Zheng. (2018). The relationship between accounting professional judgment ability and moral philosophy: Obedience pressure, self-interest motivation and professional commitment as moderating variables. (Master’s independent study). Bangkok: Siam University.
Project Title: Research on marketing strategy of large business hotels in Thailand Author: Mr. Yi Wei Advisor: Associate Professor Dr.Chao Qiu Degree: Master of Business Administration Major: Business Administration Faculty: Graduate Schools Academic year: 2018 Citation Yi, Wei. (2018). Research on marketing strategy of large business hotels in Thailand. (Master’s
Liu, Jiamin. (2018). Research on competitiveness of export trade and strategy of Thai Mango. (Master’s independent study). Bangkok: Siam University.
Project Title: The influence of digital marketing on consumer buying decision of industrial machinery Author: Mr.Nutdanai Phuchong Advisor: Dr.Teerachote Phongtaveewut Degree: Master of Business Administration Major: International Business Management Faculty: Graduate Schools Academic year: 2018 การอ้างอิง/citation Nutdanai Phuchong. (2018). The influence of digital marketing on consumer buying decision of industrial
Project Title: A study of the community based tourism for successful implementation in Banteay Chhmar Temple, Cambodia Author: Mr.Morm Savonn Advisor: Dr. Teerachot Phongtaveewut Degree: Master of Business Administration Major: Hotel and Tourism Management Faculty: Graduate Schools Academic year: 2018 Citation Morm, Savonn. (2018). A study of the community based
Project Title: A study of district central co-operative banks in Uttar Pradesh, India Using the Camel model Author: Mr.Raj Sankrit Advisor: Associate Professor Dr. Om Huvanand Degree: Master of Business Administration Major: Finance Faculty: Graduate Schools Academic year: 2018 Citation Sankrit, Raj. (2018). A study of district central co-operative banks
Yatao, Deng. (2018). Thai consumers’ perception and evaluation of Chinese products. (Master’s independent study). Bangkok: Siam University.
Project Title: Differences and special features of online compared to offline recommendations Author: Mr.Mehmet Hasan Erdogan Advisor: Dr. Frank Faulkner Degree: Master of Business Administration Major: International Master of Business Administration Faculty: Graduate Schools Academic year: 2018 Citation Erdogan, Mehmet Hasan. (2018). Differences and special features of online compared to
Project Title: The relation factors of the employee turnover intention of Thai Union Group in Mahachai, Samut Sakhon. (TUG)Thailand Author: Mr. Soe Htike Advisor: Dr. Teerachot Phongtaveewut Degree: Master of Business Administration Major: Marketing Faculty: Graduate Schools Academic year: 2018 Citation Soe, Htike. (2018). The relation factors of the employee
Project Title: A study of the impact of the demographic characteristic of Chinese tourists consumption behavior in Thailand Author: Ms. Hu Caimei Advisor: Dr. Teerachot Phongtaveewut Degree: Master of Business Administration Major: Finance and Banking Faculty: Graduate Schools Academic year: 2018 Citation Hu, Caimei. (2018). A study of the impact
Project Title: Information technology: An actual driving force for productivity and profitability of companies? Author: Mr.Philipp Joe Liepert Advisor: Associate Professor Dr. Om Huvanand Degree: Master of Business Administration Major: Technology and Innovation Management Faculty: Graduate Schools Academic year: 2018 Citation Liepert, Philipp Joe. (2018). Information technology: An actual driving
Project Title: An empirical study of the impact of third-party payments on inflation in China Author: Ms. Wen Shimei Advisor: Dr. Teerachot Phongtaveewut Degree: Master of Business Administration Major: Finance and Banking Faculty: Graduate Schools Academic year: 2018 Citation Wen, Shimei. (2018). An empirical study of the impact of third-party
Project Title: A study of customer loyalty in food retail market, Yangon Author: Mr. Win Hlaing Advisor: Dr. Teerachot Phongtaveewut Degree: Master of Business Administration Major: Marketing Faculty: Graduate Schools Academic year: 2018 Citation Win, Hlaing. (2018). A study of customer loyalty in food retail market, Yangon. (Independent study, Master
Project Title: The competitive strategies of the International Program in Hotel and Tourism Management Department at Siam University case study approach Author: Miss Nang Su Kan Htar Advisor: Dr. Teerachote Pongtaveewould Degree: Master of Business Administration Major: International Master of Business Administration Faculty: Graduate Schools Academic year: 2018 Citation Nang
Project Title: Social media marketing form the viewpoint of CRM–taking Xiaomi company as an example Author: Miss. Liping Yu Advisor: Assoc. Prof. Dr.Om Huvanand Degree: Master of Business Administration Major: Marketing Faculty: Graduate Schools Academic year: 2018 Citation Liping, Yu. (2018). Social media marketing form the viewpoint of CRM–taking Xiaomi
Project Title: The impact of diversity workforce on the company work performance. A case study of diversity workforce in Silom, Bangkok, Thailand Author: Masum Howleder Advisor: Assoc. Prof. Dr.Om Huvanand Degree: Master of Business Administration Major: International Business Management Faculty: Graduate Schools Academic year: 2018 Citation Howleder, Masum. (2018). The
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