An Organizational Study on Content and Idea Creation for Brand Identity

This cooperative report entitled “Internship report on Captain Outdoors” has the goals to study the how an organization creates and maintains its brand identity according to the ever- changing market trends. Objectives of the study includes: (1) to apply the theoretical knowledge in practical business world and gain experience, (2) to learn the ways to deal the organizational problems, (3) To get an insight concerning how the organization functions. With the company, I was assigned to work as a creative advisor in branding department. Main responsibilities are to understand the need and want of the brands and provide solutions accordingly. To analyze the brand and provide new ideas for brand identity via visual contents, logos, presentations and so on. Also to create new campaigns for the brands to reach their organizational objective. Upon the completion of the internship, it was found that the problem was resolved by the means of research about the concerning brand and its competitors. In this matter, student is able to learn more about the branding market scenario of Nepalese market and applying the theoretical knowledge in practical world, which is very important for future career development and profession.