A study of the decision of choosing Da Nang as a tourist destination for Domestic Tourists

Last modified: July 21, 2020
Estimated reading time: 2 min
Project Title: A study of the decision of choosing Da Nang as a tourist destination for Domestic Tourists
Author: Mr. Vuong Nguyen Dang
Advisor: Dr. Tanakorn Limsarun
Degree: Master of Business Administration (International Program)
Major: Hotel and Tourism Management
Faculty: Graduate Schools
Academic year: 2019
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Published:

Conference
Conference Proceedings
National and International Academic Conference “Innovation and Management for Sustainability” 9-10 July 2020

Citation

Dang, Vuong Nguyen. (2019). A study of the decision of choosing Da Nang as a tourist destination for Domestic Tourists. (Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

The fulfillment of visitors was one of the foremost imperative factors deciding the rate of return visitors and the development of tourism goals. The higher their fulfillment was, the more achievable the goals become, particularly through customers’ loyalty, the city will have numerous other visitors. Results of the study were used to analyze the components influencing the choice decisions of tourists to the visitor number goals of Da Nang City. The study results showed that there were 8 group factors affecting as follows: Human resources; Reasonable service prices; Variety of service products; Safe destinations; Natural environment; Infrastructure; Attitude travel; Determine destination selection. After the information was analyzed, the main objectives of this research were: First, recognize the components influencing the choices of outside visitors to the traveler goals of Da Nang City. Second, decide the need to arrange the effect degree of the components influencing the choices of remote sightseers to the tourist goals of Da Nang City. Third, propose arrangements to enhance the fascination of remote visitors to the traveler goals of Da Nang City.

Keywords: Destination, Decision, Tourists and Da Nang Tourism.


A study of the decision of choosing Da Nang as a tourist destination for Domestic Tourists

Master of Business Administration (International Program), Siam University, Bangkok, Thailand

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